Diet is the number one cause of mortality and obesity issues in the U.S. At the same time, fresh produce consumption remains low. As industry members we have the power to change the future for an entire generation—and we need to make that change right now.

The eat brighter!™ movement is a unique and powerful partnership with Sesame Workshop and Produce Marketing Association, in collaboration with the Partnership for a Healthier America, that encourages kids ages 2–5 to eat more fresh fruits and vegetables. The initiative allows the produce industry to take advantage of the strength and influence of the Sesame Street brand and characters like Big Bird, Elmo, Cookie Monster, and Abby Cadabby to help deliver messages about fresh fruits and vegetables.

Grocery Games with Michelle Obama

Grocery Games Funny or Die

Several eat brighter!™ champions, including First Lady Michelle Obama, Sesame Street's Big Bird and NBC Parks and Recreation comedian and regular Billy Eichner of Billy on the Street, were recognized with an Emmy nomination for their work on the eat brighter! comedic video launched in February.  

From the time the Emmy nomination was announced, the video garnered tens of thousands of additional views. 

Join The Movement

Complete the form below to begin the application process or receive more information about how you can be a part of the eat brighter! movement.
Elmo Helps Kids Eat More Broccoli


Donna Bogia

Donna Bogia

Director Customer Service / Information Management

+1 (302) 607-2124

Email Donna