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mass market floral retail

Research - Trends in Supermarket Floral

PMA and FMI joined efforts to bring you floral benchmarking information to help grow your business. This research provides a comprehensive snapshot of the US mass market floral retail business. It is reflective of today’s industry and relevant to the entire mass market floral supply chain, from grower to retailers.

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PMAs Glimpse into the Future 2017 Produce and Floral Environmental Scan

Special Report: PMA’s 2017 Glimpse into the Future

PMA’s “Glimpse into the Future” report identifies issues and trends that are likely to affect the global fresh produce and floral industries in the next three to five years. It was developed from information gathered by the PMA Research team, in conjunction with members and volunteer leaders worldwide, as well as global subject matter experts.

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Achieve Operational Excellence Through Floral

Achieve Operational Excellence Through Floral Industry Best Practices

In any business, the goal is to achieve operational excellence. However, achieving operational excellence through best practices is a challenge for many organizations. Because the floral industry spans continents, it’s especially important for employees at each stage of the business – growing, transportation, sales, purchasing and marketing – to learn from those who have demonstrated operational excellence and serve as an example of industry best practices.

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 Marijuana

Marijuana's Effect on the Floral Industry

For 2016, analysts estimate the California marijuana industry as $30 billion in annual consumer spending. The state will begin issuing licenses in 2018. California will triple the size of the legal cannabis market in the U.S. Commercial flower growers who have extensive greenhouse facilities in California are closely watching the cannabis landscape as a profitable and viable crop.

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Increase floral sales by capitalizing on impulse buying

Increase Floral Sales by Capitalizing on Impulse Buying

The floral industry is outgrowing the standard neighborhood flower shop. Wholesalers and retailers need to track how and when their flowers are selling. Floral buyers should be monitoring six major areas of sales.

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Trends in Supermarket Floral

Infographics: Trends in Supermarket Floral

This research provides a comprehensive snapshot of the U.S. mass-market floral retail business. It is reflective of today’s industry and relevant to the entire mass-market floral supply chain, from grower to retailers as well as intermediates and service providers along the way.

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Wedding Flowers

FMRF Consumer Research - Generation Y

Gen Y values accessibility when shopping for flowers, using multiple channels, including social media. This segment is most likely to buy flower on impulse.

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Wedding Flowers

FMRF Consumer Research - Baby Boomers

Baby Boomers most believe they appreciate flowers and are more likely than other generations to purchase them for birthdays and funerals.

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Wedding Flowers

FMRF Consumer Research - Floral Generational Study

Consumer research evaluating perceptions and purchasing/gift giving behavior regarding flowers and plants among Generation Y, Generation X and Baby Boomers confirms strong appreciation of and sensory and emotional connection with flowers by all generations.

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Wedding Flowers

FMRM Consumer Research - Generation X

Gen X is the mostly likely group to require convenience when purchasing flowers (e.g. delivery options). They are most likely to use a florist and have the highest incidence of purchasing flowers for anniversaries.

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Floral Expert

Becky Roberts

Becky Roberts

Director of Floral

+1 (302) 607-2148

Email Becky

Jun 08

Fresh Connections: Floral Anaheim

Anaheim, California USA

Fresh Connections Floral Anaheim

Don't miss the event!
Click here to add to your calendar.        
Jul 13

Fresh Connections Floral Miami

Don't miss the event!
Click here to add to your calendar.        

PMA's Floral Council 

PMA's Floral Council works  with staff to build year round value to address the floral industry's unique challenges and issues. 

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