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mass market floral retail

Trends in Mass-Market Floral

PMA and FMI joined efforts to bring you floral benchmarking information to help grow your business. This research provides a comprehensive snapshot of the US mass market floral retail business. It is reflective of today’s industry and relevant to the entire mass market floral supply chain, from grower to retailers.

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Cold Chain Defined

This article provides those new to the fresh fruit and vegetable industry a simple explanation of the cold chain and its major components.

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Floral UPC

Floral Universal Product Codes

Universal Product Codes or UPCs are used in the floral industry to assist in identification of floral products at point-of-sale. Floral UPCs can be created to generically identify the floral item itself or uniquely identify the brand owner and the floral item.

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Data in the Floral Category

Point of Sale data can be a treasure trove of information for marketers. What products were purchased, when and where they were purchased and in what quantities can lead to a better understanding of the velocity and effectiveness of our retail efforts. If this data is available, using it within your organization and sharing it with your retail channel partners is useful for both the merchandising efforts and your supply chain.

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Using Cold Chain Technology to Reduce Shrink

Correcting flawed cold chain logistics will not only reduce shrink but will also improve the quality of the product, to deliver fresher, healthier and much longer-lasting products to consumers.

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Size of the US Floral Industry

Floriculture item sales at all retail outlets was $31.3 billion in 2015, according to the U.S. Bureau of Economic Analysis Personal Consumption Expenditures (2016).

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Color Affects Mood, Behavior in Marketing

Consumer color preferences are deeply rooted in emotional responses that seem to lack any rational basis, yet the powerful influence of color is hard to deny. This is especially true in the floral industry where purchases not only reflect interior design color trends but also personal messages associated with gift giving.

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Can Full Service Increase Your Floral Sales?

Can increasing service in supermarket floral departments increase sales? Flowers produce a small percentage of the total sales in supermarkets, so the payroll available for the floral department is often limited.

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Digital Users

Is the Internet of Things Reducing Risk in Production?

How connected are your production systems? How are you using the information?

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Increasing Floral Sales through Generational Selling

As we strive to increase our floral sales each year, let's take a few moments to reflect on the demographics of our customer base and make sure we are meeting their needs. Are we appealing to Boomers with custom items and inexpensive options, enticing Gen X to make self-purchases, or providing smaller bundles at cheaper prices for Millennials. Consumer research performed and presented by Brian Numainville of Retail Feedback Group (RFG) in October 2015 at the Produce Marketing Association’s Fresh Summit examined the purchasing behavior of Millennials, Gen X and Boomers.

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PMA's Floral Council 

PMA's Floral Council works  with staff to build year round value to address the floral industry's unique challenges and issues. 

Floral Expert

Becky Roberts

Becky Roberts

Director of Floral

+1 (302) 607-2148

Email Becky

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