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Registration Assistance

English
Member Services

Español / Spanish
Servicio de atención al cliente

Português / Portuguese
Valeska De Oliveira Cire
voliveira@pma.com

普通话 / Mandarin
Mabel Zhuang
mabel@mzmc.com.cn

Registration

Advanced registration is now closed. Please register onsite in Anaheim, CA.

We’ve updated our registration process to ensure the information we have about you is correct so the people you want to see can reach you – and vice versa. 

Changes include the following:

• Attendee badges will no longer be mailed in advance.
• Upon registration, you will receive an email requesting verification of your contact information and attendee list preferences, which if verified, will enable expedited badge pickup onsite using the barcode provided.
• Those who do not provide verification in advance must bring a photo ID and business card for verification before badge can be picked up onsite.

Fresh Summit access: See which level is right for you

Badge Access Levels
All Access Pass
Retailers / Foodservice All Access Pass
Trade Show Only Pass
WELCOMING RECEPTION
Global Street Festival
EXPOSITION
FRESH IDEAS SHOWCASE
See what's new across the supply chain as exhibitors showcase their latest products and services.
EXPERIENCE EXTENSIONS & LEARNING LOUNGES
Join industry leaders in informal conversations about hot topics. Gain insights. Share perspectives.
FORUMS FOR THE FUTURE
Seating: first come, first served.
Thursday Brunch
State of the Industry, Cathy Burns, PMA CEO
Thursday Afternoon
Robert Herjavec, Entrepreneur and Leading Shark, Shark Tank
Friday Breakfast
Earvin "Magic" Johnson, Chairman and CEO of Magic Johnson Enterprises (MUE)
FLORAL "BEACH BASH" RECEPTION
Floral Marketer of the Year Award Presentation
SCIENCE & TECHNOLOGY RECEPTION

Separate registration required / invitation-only events

 
Separate Registration Fee
Invitation Only
RETAIL PRODUCE TOUR
 
VIP RECEPTION
 
CGT WOMEN'S FRESH PERSPECTIVES LEADERSHIP BREAKFAST
Queen Latifah, Actress, Author, Entrepreneur
 
CGT 5K RACE FOR TALENT
 
CGT EMERGING LEADERS PROGRAM CAPSTONE AND GRADUATION
 
CGT CONTRIBUTOR & VOLUNTEER RECEPTION
 

Registration rates

 
Member
(on or before September 13)
Non-Member
(on or before September 13)
Member
(after September 13)
Non-Member
(after September 13)
All Access Pass
  • All Forums for the Future (Seating is First Come, First Serve)
  • Exposition (All Days)
  • Welcoming Reception
  • Experience Extension

Note:
Does not include Retail Produce Tour.

US$1,045
US$1,570
US$1,255
US$1,885
Retailer/Foodservice Operator (All Access Pass) 
  • All Forums for the Future (Seating is First Come, First Serve)
  • Exposition (All Days)
  • Welcoming Reception
  • Experience Extension

 Notes: 

  • Does not include Retail Produce Tour.
  • Retailer and Foodservice Operator companies who are current PMA members will receive 1 complimentary Retailer/Foodservice Operator All Access Pass. Please contact Member Services at +1 (302) 738-7100 or MemberServices@pma.com to obtain the comp rate.
US$295
US$395
US$295
US$395

Educator All Access Pass

  • All Forums for the Future (Seating is First Come, First Serve)
  • Exposition (All Days)
  • Welcoming Reception
  • Experience Extension
US$375
US$475
US$375
US$475

Student All Access Pass

  • All Forums for the Future (Seating is First Come, First Serve)
  • Exposition (All Days)
  • Welcoming Reception
  • Experience Extension

Notes:

  • Does not include Retail Produce Tour.
  • If an Educator brings a group of 5 or more Students, then the Educator can receive a complimentary registration equal to the majority of the student registrations.
  • A Student registration is intended for full- or part-time students who are currently enrolled in an accredited program and are not currently working in the produce and floral industry. Student verification is required. Students are required to provide proof of their status by providing a copy of their student identification for the current semester or a current semester class schedule.
  • Please contact Member Services at +1 (302) 738-7100 or MemberServices@pma.com to obtain special rate and provide student verification.
US$100
US$100
US$100
US$100

Trade Show Only Pass

  • Exposition Only (All days, during official show hours)
US$600
US$900
US$720
US$1,080

Educator Trade Show Only Pass

  • Exposition Only (All days, during official show hours)
US$150
US$300
US$150
US$300

Student Trade Show Only Pass

  • Exposition Only (All days, during official show hours)

Notes:

  • If an Educator brings a group of 5 or more Students, then the Educator can receive a complimentary registration equal to the majority of the student registrations.
  • A Student registration is intended for full- or part-time students who are currently enrolled in an accredited program and are not currently working in the produce and floral industry. Student verification is required. Students are required to provide proof of their status by providing a copy of their student identification for the current semester or a current semester class schedule.
  • Please contact Member Services at +1 (302) 738-7100 or MemberServices@pma.com to obtain special rate and provide student verification.
US$50
US$50
US$50
US$50

*Retail Produce Tour

  • Ticket to Retail Produce Tour
US$195
US$295
US$215
US$325

*Welcoming Reception Tickets

  • Ticket to Welcoming Reception
US$85
US$130
US$85
US$130
US$40
US$40
US$40
US$40
US$175
US$350
US$200
US$400

*Must accompany a Fresh Summit registration

Don't forget to review PMA's registration policies.

Onsite Registration Desk Hours - Hall E

 Dates Hours

Wednesday, Oct. 16

7:00 a.m. - 5:00 p.m.
Thursday, Oct. 17
7:00 a.m. - 5:00 p.m.
Friday, Oct. 18
7:30 a.m. - 5:00 p.m.
Saturday, Oct. 19
7:30 a.m. - 5:00 p.m.