Awards of Excellence

Recognizing excellence in the produce
and floral industries

Throughout the produce and floral industries, there is incredible work being done by both individuals and organizations to advance our industry and our talent through innovation, collaboration and superior leadership. Each year, IFPA recognizes these changemakers for their contributions and accomplishments with an Award of Excellence.

Advocate of the Year Award

Two men in suits look over a proposal  while standing in front of flags.


The Advocate of the Year Award pays special recognition to one IFPA member company that serves as an advocate for the entire produce industry.

Floral Marketer of the Year Award

Macro shot of purple flower


This award recognizes and celebrates the life-time efforts of a dedicated IFPA member who has inspired, improved, and advanced the mass-market floral industry.

Frieda Rapoport Caplan Women’s Catalyst Award

Frieda Rapoport


This award honors a leader in the produce or floral industry who cultivates women’s potential by mentoring and providing a path for the leadership, development, and participation of women in the industry.

Jay Pack Cultivating Our Future Award

Jay Pack


This award honors a volunteer who, through sharing of his or her passion and insights for careers in the produce or floral industry, has had tremendous impact on attracting talent to the industry.

Science & Technology Circle of Excellence Award

Plants background with biochemistry structure


This award recognizes individuals or organizations that solve business challenges within the produce and/or floral industries through the application of scientific and technological advancements to create better products, processes or value to customers.

Produce Excellence in Foodservice Awards

Chefs hands finishing plate for service


This awards program pays special tribute to chefs and foodservice operations for their produce innovation, creativity, and all-around excellence in the use of fresh produce in the culinary arts.

Retail Produce Manager Awards

Various colorful fresh fruits and vegetables.


This awards program pays special recognition to 15 of the industry’s top retail produce managers who represent the produce industry to the consumer and work every day to increase sales and consumption of fresh fruits and vegetables.

Retail Merchant Innovation Award

Green applies transported on conveyor belt in factory.


This award recognizes and celebrates the accomplishments of a Director or Vice President in the produce or fresh produce departments of a retail banner who has created and implemented a promotion for produce that successfully educates consumers and team members and impacts store sales. Five awards will be granted each year based on store count.