The Floral Conference - Miami

Registration Open & Pre-Conference Networking

Take advantage of the first of several dedicated networking opportunities to develop connections among the floral supply chain. 

Welcome & State of the Industry

Floral Futures: Unleashing Innovation and Exponential Thinking

Join us at The Floral Conference - Miami as we step into the future of floral. In this interactive experience, we will dive into the following 6 key growth areas shaping consumer shifts in the floral industry.

1. Blossoming Everywhere - tapping new channels and partnerships and make sure that flowers are always within reach of the shopper.
2. Flower Power - Using flowers as a natural way to combat anxiety and boost mood, helping people feel and perform their best.
3. Experience Ambassadors - Reimagining the role of the employee and creating a long-term career path that rewards ambition and artistry.
4. Augmented Arrangements -Leveraging digital tools to equip consumers with greater knowledge and insight at every stage in their journey. 
5. Flowers for All - Reaching out to untapped consumer groups, and bringing the beauty of flowers to a  more diverse set of consumers.
6. Sustainable Stems - Providing compelling evidence of industry-wide commitment to sustainability through engaging storytelling and clear impact labelling.

Embrace the future of floral, where peer-to-peer learning takes center stage. Building upon IFPA's research, attendees will embark on a collaborative journey, exploring the six key growth areas shaping consumer shifts in the floral industry.

Through these interactive sessions, participants will select one of the key growth areas of interest and engage in a facilitated discussion group to explore strategies for increasing consumption within the industry. Join us for a transformative experience where ideas blossom and creativity flourishes, shaping the future of flowers one conversation at a time.

Workshop Part 1

Engage in peer-to-peer conversations on your first selected key area of preference to spark innovative ideas and transformative thinking.

Networking Lunch

Discuss with peers the morning's biggest takeaways, including the six key growth areas shaping consumer shifts in the floral industry, and the lively conversations had in peer-to-peer interaction during Workshop Part 1.

Workshop Part 2

Engage in peer-to-peer conversations on your next selected key area of preference to spark more innovative ideas and transformative thinking.

Recap

Review the day's greatest insights on the future of floral and how you can leverage research and data to drive change and prosperity in 2024 and beyond!

Closing Reception

Close out the Conference with an interactive reception as you network with peers and discuss the novel ideas that can drive success for your business and our industry.