Fresh Connections: Mexico

In the midst of an uncertain regional trade climate, more than 380 industry leaders and exhibitors from across the supply chain traveled from Mexico, U.S., Canada, Costa Rica, and Spain to gather in León, Mexico, for Fresh Connections: Mexico 2017. At the top of most every attendee’s mind: How U.S. trade and immigration policy currently affects our industry—and what the future may hold.

Networking and conversation were perhaps more important than ever at this year’s event, part of PMA’s expanding portfolio of meetings and programs in Mexico. Attendees enjoyed many opportunities to connect throughout the two days, beginning with a Young Professionals Coffee Hour sponsored by Center for Growing Talent by PMA, along with meals and a cocktail reception.

Educational sessions focused on trends and trade, including:

  • PMA’s Dr. Bob Whitaker spoke on trends and technologies in food safety, highlighting ways growers can meet and leverage strict U.S. and Canadian food safety regulations.
  • Robert Verloop, former EVP of Marketing for Naturipe Farms, Sunkist Growers, and California Avocado Commission, and Greg Holzman, VP of Pacific Organic Produce, discussed sales growth opportunities created by increasing consumer demand for organic produce and other healthy foods. 
  • Government affairs consultant Alice Gomez led a panel discussion about the current U.S. administration’s shifting trade and immigration policies and what they mean for growers, exporters and importers.
  • Finally, a panel of industry CEOs shared insights on how they think, develop strategic vision and lead their companies to excellence. Attendees heard from John Oxford, President & CEO, L&M Cos. Inc.; Roger Gay, CEO, Cocanmex; and Rudolf Hess, CEO, R.H. Shipping & Chartering, S. DE R.L. DE C.V.

In addition, the Fresh Connections: Mexico Expo brought attendees together with more than 40 leading solution, technology and service providers. 

We thank attendees, speakers and supporters for making Fresh Connections: Mexico 2017 such a success! Stay tuned for information on the 2018 event.

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Fresh Connections Mexico 2017


Alejandro  Larreategui

Alejandro Larreategui

PMA Mexico Representative

+52 81 1803 3465

Email Alejandro

Nancy Tucker

Nancy Tucker

VP Global Business Development

+1 (302) 607-2105

Email Nancy

Sarahi Dominguez

Sarahi Dominguez

Event Manager

+1 (302) 781-5853

Email Sarahi