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Fresh Summit
Schedule

Register now

Fresh Summit
Schedule

Register now

Fresh
Summit
Schedule

Register now
 

Thursday, October 28
Time  Event 

7:00 a.m. – 11:30 a.m.

Retail Tours (More information to come)
Offers an insider's look at what's new in merchandising, packaging, technology and fruit and vegetables. After visiting exciting retail stores in the local area, expect to walk away with plenty of innovative ideas and strategies that can be applied to your own business. 

8:00 a.m. – 5:00 p.m.

Fresh Ideas Showcase
Visit the Fresh Ideas Showcase to see what’s new and innovative across the supply chain. Exhibitors will be displaying recently-launched products and services that are sure to freshen up the produce and floral aisles and excite consumers. In addition to the main showcase, there are sections highlighting popular industry trends. Check them out before, during and after exposition hours: 

  • On-The-Go For innovative products/services that make it easier for consumers to eat healthier while on-the-go or at home.
  • Certified Organic For innovative products/services marketed as organic
  • Floral For innovative floral products/services
  • Packaging Innovations Innovative packaging designs or sustainability efforts
  • Technology Innovations For new approaches to tackling food waste, food safety, traceability, logistical processes, etc.

12:45 p.m. – 1:45 p.m.

State of the Industry
A year ago at Fresh Summit, PMA CEO Cathy Burns shared her intention to collaborate with members and industry to create a "New Extraordinary" as the global produce and floral communities began to emerge from the pandemic. Twelve months later, she'll explore where we are, where we need to go, and what we need to do in order to grow a healthier world.

Speaker:
Cathy Burns
Cathy Burns
CEO
Produce Marketing Association

2:00 p.m. – 3:00 p.m.

Fresh Summit Listen, Learn & Connect
We’ve missed you, and we know you’ve missed each other too. So, stick around after the State of the Industry and join your peers for this interactive session. You’ll discuss relevant, current topics for the produce and floral industries, and have an opportunity to learn from each other. Enjoy group conversations, thought-provoking films, and take some time to relax and connect.

3:15 p.m. – 4:25 p.m.

Fundamentals for Success in Business and Life
Spend the afternoon with Daymond John, Founder & CEO of FUBU and Star of ABC’s Shark Tank. During this intimate and lively session, he’ll share his insights on marketing strategies and building successful brands. Learn how to have success in business and in life. Don’t miss this opportunity to see the award-winning entrepreneur live.

Speaker:

Daymond John Founder & CEO of FUBU 
Daymond John
Founder & CEO of FUBU, Star of ABC’s Shark Tank
and CEO of The Shark Group.

4:00 p.m. – 5:00 p.m.

VIP Reception (ticket required)
An invitational gathering of produce and floral industry leaders and association supporters, including retailers, the PMA and Center for Growing Talent Board of Directors, PMA Committee Chairs and Platinum/Gold Level Fresh Summit Event Sponsors.

5:30 p.m. – 7:30 p.m.

Fresh Summit Halloween Masquerade
Come as you are, don a costume, or wear a mask – the fun kind!

It’s time to get together in person for extraordinary food, drink, entertainment, and fun.

Halloween is celebrated around the world and there is no better place to experience it than New Orleans, home to hauntings and happenings.

Friday, October 29
Time  Event 

7:00 a.m. – 8:45 a.m.

CGT 5K Fundraiser
Join us for a fun race that will start at 7 a.m. at Crescent Park. Creating a team is encouraged!

*Separate registration required: 5K registration

8:00 a.m. – 5:00 p.m.

Fresh Ideas Showcase
Visit the Fresh Ideas Showcase to see what’s new and innovative across the supply chain. Exhibitors will be displaying recently-launched products and services that are sure to freshen up the produce and floral aisles and excite consumers. In addition to the main showcase, there are sections highlighting popular industry trends. Check them out before, during and after exposition hours: 

  • On-The-Go For innovative products/services that make it easier for consumers to eat healthier while on-the-go or at home.
  • Certified Organic For innovative products/services marketed as organic
  • Floral For innovative floral products/services
  • Packaging Innovations Innovative packaging designs or sustainability efforts
  • Technology Innovations For new approaches to tackling food waste, food safety, traceability, logistical processes, etc.

8:30 a.m. – 9:30 a.m.

What’s Next for the Future of Retail & Foodservice
Fresh Summit 2021 is guaranteed to be a unique gathering. For many of us, it's the first time we can be together in the same live space as an industry, and for all of us, it's a fantastic opportunity to learn and grow as we look back and look ahead through our shared produce and floral industry lens. Join us for this free-wheeling, thought-provoking session bringing together inspiring leaders from the retail and foodservice sectors to discuss how we'll hold onto gains made, recover from losses suffered, face future challenges, and build back – stronger and better – together. And speaking of together, the session wraps with a big reveal by Cathy Burns and Tom Stenzel about our new association.

Hosts:

Cathy Burns
Cathy Burns
CEO
Produce Marketing Association


Cathy Burns
Tom Stenzel
President & CEO
United Fresh Produce Association

10:00 a.m. – 5:00 p.m.

Exposition Open
The expo will be segmented into four Marketplaces (Complementary Items, Solutions, Floral, Produce), as well as a First-Time Exhibitor Pavilion, making it easier than ever to find the companies, products, and services you are looking for.

New in 2021: A Retail Solutions Pavilion inside the Produce Marketplace has been created for retailers to easily find the equipment and technology they need to bring their produce aisle to life (products such as merchandising solutions, signage/decor, or retail technologies).

View the floor plan

5:15 p.m.– 6:45 p.m. Community Receptions
Center for Growing Talent Community
Floral Community
Science, Technology & Sustainability Community
Retail Merchant Innovation Community
Saturday, October 30
Time  Event 

8:00 a.m. – 9:45 a.m.

Women’s Fresh Perspectives Breakfast – Women in Film: Navigating a Male-Dominated Industry
Laura Linney knows what it means to be a woman working in Hollywood and has witnessed the operative gender inequality within the film industry. She carefully exposes the isolation, insecurity and competition between actresses that have resulted from this inequality. In a program that challenges gender prejudice, Linney shatters common misconceptions about Hollywood life and reminds us that anyone is at risk of discrimination. 

*Separate registration required: Breakfast registration

Speaker:

Laura Linney 
Laura Linney
Golden Globe, SAG and
Emmy Award-winning actress

8:00 a.m. – 4:00 p.m.

Fresh Ideas Showcase
Visit the Fresh Ideas Showcase to see what’s new and innovative across the supply chain. Exhibitors will be displaying recently-launched products and services that are sure to freshen up the produce and floral aisles and excite consumers. In addition to the main showcase, there are sections highlighting popular industry trends. Check them out before, during and after exposition hours:

  • On-The-Go For innovative products/services that make it easier for consumers to eat healthier while on-the-go or at home.
  • Certified Organic For innovative products/services marketed as organic
  • Floral For innovative floral products/services
  • Packaging Innovations Innovative packaging designs or sustainability efforts
  • Technology Innovations For new approaches to tackling food waste, food safety, traceability, logistical processes, etc.

10:00 a.m. – 4:00 p.m.

Exposition Open
New in 2021: A Retail Solutions Pavilion inside the Produce Marketplace has been created for retailers to easily find the equipment and technology they need to bring their produce aisle to life (products such as merchandising solutions, signage/decor, or retail technologies).

View the floor plan