|12:30 p.m. - 4:00 p.m.||
Retail Produce Tour*
|7:00 a.m. - 8:45 a.m.||
Women's Fresh Perspectives Leadership Breakfast*
|8:00 a.m. - 5:00 p.m.||
Fresh Ideas Showcase
Sensory Experience Contest Finalists and Winners
|9:00 a.m. - 10:15 a.m.||Workshop Series I
Global Connections Community
The Innovation Conversation: Resonance & Relevance in an Uncertain Retail World
Twenty-first century change often has the effect of giving business leaders – even the most forward-looking ones – a kind of intellectual whiplash. Just when you think you’ve figured out where things are going – what works and what doesn’t – something happens to challenge your thinking and turn preconceptions into misconceptions. With Amazon’s unprecedented acquisition of Whole Foods, and Chinese e-commerce giants like Alibaba and JD.com, the blurring between e-commerce and bricks and mortar is transforming the entire global supply chain. This up-to-the-minute, ripped-from-the-headlines analysis of how the most progressive companies are innovating will offer unique insights into ways technology can be used so that it is both relevant and resonant to customers.
Kevin Coupe, Author
Tom Furphy, CEO, Consumer Equity Partners
Science & Technology Community
Avoiding a Produce Transport Meltdown
The global fresh produce and perishables industry supply chain depends on efficient and effective transport of all types. Learn ways to avoid a produce transport meltdown from experts whose years of experience have taught them where supply failures are likely to occur. Also featured are the new requirement of the Food Safety Modernization Act (FSMA), Sanitary Transport Rule requirements and what is required of shippers, loaders, carriers and receivers. Gain a better understanding of new and emerging technologies that can help you and your business avoid or reduce the risk of costly produce losses in the supply chain.
Dr. Jim Gorny, VP Food Safety & Technology, Produce Marketing Association
Dr. Patrick Brecht, President, PEB Commodities, Inc.
Drew McDonald, Vice President Quality & Food Safety, Taylor Fresh Foods
Dr. Stephen Neel, Senior Technical Director for the Global Cold Chain Alliance
Industry Talent Community – Supported by Center for Growing Talent by PMA
Top Talent: Attracting Diverse Candidates
It’s no surprise that organizations with a diverse global workforce are better positioned to drive innovation and foster creativity. But how do you recruit top talent in the digital age? Attend this session to discover the latest tools and techniques that will help you attract a talented and diverse pool of candidates while differentiating yourself from the competition.
Michael Jackson, Change Agent/Professional Speaker
Kate Dowling, Corporate Strategy Manager, Robinson Fresh
Laura Gleason, Global Talent Acquisition Leader, CSC
Logan McCollum, Senior Recruiter & Candidate Development Lead, Driscoll's
Colette Shannon, Communications Manager, Spinneys
Moving Floral Forward: A Glimpse into the Global Floral Market
The global floral industry is in dramatic transition, as consumer trends, online purchasing, and demand for convenient products continue to change the floral marketing landscape. This session will examine the multi-billion-dollar floral industry—highlighting emerging trends, innovative approaches, and the challenges and opportunities that go along with them. Gain new insight into the floral market and discover actionable strategies to capture greater growth.
Lauren M. Scott, Chief Marketing Officer, Produce Marketing Association
Traci Adams, President, Tru Bloom LLC
Kasey Cronquist, Administrator, Certified American Grown Flowers
Elaine Griffin, Interior Designer & Author, Elaine Griffin Design
Arnold Kloostra, Director, Intergreen
|10:30 a.m. - 12:30 p.m.||Brunch General Session - State of the Industry
In the State of the Industry presentation, Cathy will explore a number of ideas from inside and outside the produce and floral industries that have the potential to influence how our industry connects with consumers and each other.
Cathy Burns, CEO, Produce Marketing Association
|12:45 p.m. - 2:15 p.m.||
Workshop Series II
|2:35 p.m. - 4:05 p.m.||
Workshop Series III
|3:15 p.m. - 5:00 p.m.||Emerging Leaders Program Capstone and Graduation
Center for Growing Talent by PMA wraps up this year's program with a capstone course and graduation ceremony for our industry's next generation leaders who will join an elite group of rising stars making a difference in our industry.
|4:00 p.m. - 5:00 p.m.||Fresh Ideas in Action Reception
Connect with other attendees following the education sessions to exchange ideas and sample recipes from the top 10 finalists in the Sensory Experience Contest.
|5:00 p.m. - 6:30 p.m.||
Young Professionals Reception(Complimentary ticket required)
|5:30 p.m. - 6:30 p.m.||Chair's Invitational Reception (Ticket required)
Mardi Gras World - La Mansion
A private gathering of produce and floral industry leaders, including PMA and Center for Growing Talent by PMA Board of Directors and campaign donors, Gold Circle contributors, new members and new member sponsors.
|6:30 p.m. - 8:30 p.m.||Welcoming Reception*
Mardi Gras World - Float Den
Attendees and exhibitors enjoy good company and great conversation while connecting with the people and personalities that compose this dynamic industry. (May require separate registration.)
|7:00 a.m. - 8:30 a.m.||5K - Race for Talent
Crescent Park, French Market District
Join Center for Growing Talent by PMA for their annual 5K Race for Talent and get a great start to your morning with a 3.1-mile walk/run. Race is limited to 1,000 participants. You do not need to be registered for Fresh Summit; family and friends are welcome to participate.
Separate registration required. Register as individuals or sign up your team here.
|7:15 a.m. - 9:45 a.m.||
Floral Buyer Roundtables
Floral Buyer Roundtables are currently sold out.
| 7:45 a.m. - 9:45 a.m.
||Breakfast General Session - Illuminating a Future of Possibilities
With so many advances in artificial intelligence, the internet of things, smart cities, intelligent environments, and autonomy on land, sea, and air, our future will be radically altered and ours for the making. But how can you take an active role in shaping it? World renowned futurist Brian David Johnson delves into the challenges and illuminates the possibilities for this exciting tomorrow.
Brian David Johnson, Arizona State University's School for the Future of Innovation in Society
|8:00 .am. - 5:00 p.m.||Innovation@work
Hall D Lobby
|10:00 a.m. - 5:00 p.m.||Exposition
With more than 19,500 attendees from 60+ countries and 1,000 exhibitors, the Fresh Summit exposition is where contacts are formed, trends are revealed, ideas are exchanged and careers are made. Feel the electricity as you are on the show floor to experience the energy, the flavors and the conversations that will fuel new and profitable opportunities for your business.
|5:15 p.m. - 6:15 p.m.||New PMA Member Reception (Invitation Only)
The PMA Membership Committee hosts this reception to help new members connect with other members and understand how to get the most from their membership.
|5:15 p.m. - 7:00 p.m.||Floral Networking Reception
Industry leaders, innovators and new shining stars all converge for networking, story sharing and business building. Plus, see who is chosen as the 2017 Floral Marketer of the Year Award winner for demonstrating superior leadership in improving and advancing our industry.
|5:15 p.m. - 7:00 p.m.||Global Connections Reception
Designed to foster business relationships that transcend borders, this reception attracts attendees from throughout the global supply chain.
|5:15 p.m. - 7:00 p.m.||Industry Talent Reception
Stop in and learn how Center for Growing Talent by PMA, a charitable organization, is attracting bright new talent, developing the leadership skills in our professionals, and helping companies sustain a competitive workforce. We’ve got your year round talent management solutions to grow your business.
|5:15 p.m. - 7:00 p.m.||Science & Technology Reception
Exchange ideas and insight into the latest food safety issues and technological advances that are reshaping the industry and impacting all segments of the supply chain.
|7:45 a.m. - 9:45 a.m.||Breakfast General Session - Mastering Innovative Creativity
In today’s landscape, if an organization is standing still, it’s moving backward. Success depends on embracing change, surpassing limits and outshining the competition. Join us as world renowned speaker and author, Dan Thurmon, reinvigorates attendees with action-packed messaging that will instill a passion to succeed. Learn how to create a culture of continuous improvement by shattering self-imposed limitations, rekindling a commitment to excellence, and fostering a mastery of change.
Dan Thurmon, President, Motivation Works, Inc.
|8:00 a.m. - 5:00 p.m.||Innovation@work
Hall D Lobby
|10:00 a.m. - 5:00 p.m.||Exposition
With the official Fresh Summit Mobile App, you can:
Brought to you by: Famous Software, LLC, Farmer's Best International, LLC, and Wholesum Harvest
For decades, U.S. shoppers were loyal to a single store that would fulfill all of their food and beverage needs. Today, they’re far more likely to embrace a variety of retail locations and formats to ensure they get exactly what they want, when they want it. What does this mean for retailers looking to stay one step ahead of consumer trends?More >
PMA’s “Glimpse into the Future” report identifies issues and trends that are likely to affect the global fresh produce and floral industries in the next three to five years. It was developed from information gathered by the PMA Research team, in conjunction with members and volunteer leaders worldwide, as well as global subject matter experts.More >
The shortage of labor has had significant impact on the produce and floral industries in recent years. The crisis has grown to the extent that many commodity groups rate labor as the most concerning issue they face today, surpassing water availability and food safety. Emerging technologies offer produce and floral growers and distributors across the global supply chain options for mechanizing or automating select operations or alternatives that permit them to work more effectively and efficiently, thereby reducing overall labor needs.More >
PMA and FMI joined efforts to bring you floral benchmarking information to help grow your business. This research provides a comprehensive snapshot of the US mass market floral retail business. It is reflective of today’s industry and relevant to the entire mass market floral supply chain, from grower to retailers.More >
Great leaders come in all forms, but most employees can agree that organization, decisiveness, and honesty are key factors in determining what makes a capable leader. For female leaders in particular, there’s an even deeper layer of skill required to guide a workforce in an age when many women haven’t been given the opportunity to do so.More >