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Schedule Of Events

Wednesday, October 16

12:30 p.m. - 4:00 p.m.
Retail Produce Tour*

Offers an insider's look at what's new in merchandising, packaging, technology and fruit and vegetables. After visiting exciting retail stores in the local area, expect to walk away with plenty of innovative ideas and strategies that can be applied to your own business. 

*Separate registration required and limited space available.




4:30 P.M. – 6:00 P.M.
CGT Contributor & Volunteer Reception (Invitation Only)
Marriott, Platinum Ballrooms 1&2

This invite-only event celebrates and thanks Center for Growing Talent contributors and volunteers, connecting them with those they support, our Career Pathways participants.


Thursday, October 17

8:00 a.m. - 5:00 p.m.
FRESH IDEAS SHOWCASE
HALL B/C LOBBY, ACC

Visit the Fresh Ideas Showcase to see what’s new and innovative across the supply chain. Exhibitors will be displaying recently-launched products and services that are sure to freshen up the produce and floral aisles and excite consumers. In addition to the main showcase, there are sections highlighting popular industry trends. Check them out before, during and after exposition hours: 
  • On-The-Go Showcase: Products/services that make it easier for consumers to eat healthy while on the go or in the kitchen
  • Certified Organic Showcase: Innovative, certified organic products
  • Floral Showcase: Innovative floral products/services
  • Food Waste Innovations Showcase: For new approaches to tackling food waste



9:00 A.M. - 10:30 A.M.
EXPERIENCE EXTENSIONS 

Using Primal Drivers to Grow Produce Consumption
Room 304A
 
Connections and Perspectives: A Dialogue Between Early Career and Seasoned Talent 
Room 304B

What’s Hot and What’s Not in Produce Science & Technology 
Room 304 C&D
 
The “New Normal” in Global Trade: Proactivity = Opportunity 
Room 303A

Sharpen Your Floral Marketing Vision
Room 303B



10:30 a.m. - 12:15 P.m.
FORUM FOR THE FUTURE - STATE OF THE INDUSTRY
LEVEL 3, BALLROOM A-E, ACC

Big Voice:
Cathy Burns, CEO, Produce Marketing Association
During the 2019 State of the Industry, PMA CEO Cathy Burns will bring inspiration to the future of our industry. Perspectives will be transformed, and new-found vigor will strengthen contributions to your organization and customers. Backed by the collective intelligence of the industry, the SOI will continue the legacy of business-changing predictions.

Breakfast will be included. Seating is available on a first-come, first-served basis.




12:15 p.m. - 1:45 p.m.
EXPERIENCE EXTENSIONS

Back to the Future of Food Safety
Room 304A

What are the Opportunities for Southeast Asia?
Room 304B

You Don’t Have to be a Futurist to Predict What's Next!
Room 304C&D

Attract, Develop, Retain: Best Practices in Talent Management 
Room 303A

Data to Drive Your Floral Business  
Room 303B

 

1:45 p.m. - 3:30 p.m.

FORUM FOR THE FUTURE - SOLVING INDUSTRY ISSUES ONE PITCH AT A TIME
LEVEL 3, BALLROOM A-E, ACC

Big Voice:
Robert Herjavec, Entrepreneur and Leading Shark on ABC’s Shark Tank

Moderator:
Vonnie Estes, VP of Technology, Produce Marketing Association

Why is investing in “new” critical in today’s competitive environment? What’s the next innovation that will eliminate the thing that’s keeping you up at night? Join Robert Herjavec, from ABC’s Shark Tank, for his thoughts and insights for solving industry issues, and his insights into entrepreneurship as we lead into the live-pitch THRIVE Fresh Summit Challenge.



THRIVE FRESH SUMMIT CHALLENGE

Join the excitement as four exceptional entrepreneurs pitch their solutions to Robert and the panel of judges at the THRIVE Fresh Summit Challenge for a chance to win $100,000 in investment value from SVG Ventures plus a coveted spot on the award winning THRIVE VI Accelerator Program in Silicon Valley. Read more about the THRIVE Fresh Summit Challenge here.

Judges:
Robert Herjavec
Ted Taylor, Head of New Ventures and Business Development, Taylor Farms
Jennifer Maloney, Food Stakeholder Manager, Bayer Crop Science
John Hartnett, CEO, SVG Ventures THRIVE


Seating is available on a first-come, first-served basis.



4:00 p.m. - 5:00 p.m.
INVITATION ONLY

Emerging Leaders Program Capstone and Graduation
Center for Growing Talent wraps up this year's program with a capstone course and graduation ceremony for our industry's next generation leaders who will join an elite group of rising stars making a difference in our industry. 




4:00 p.m. - 5:00 p.m.
VIP RECEPTION (TICKET REQUIRED)

An invitational gathering of produce and floral industry leaders and association supporters, including Retailers, the PMA and Center for Growing Talent Board of Directors, PMA Committee Chairs and Platinum/Gold Level Fresh Summit Event Sponsors.




5:00 p.m. - 7:00 p.m.
WELCOMING RECEPTION: GLOBAL STREET FESTIVAL
GRAND PLAZA

Three countries - a trifecta of enjoyment! you will be immersed in culture, fun and flavor as we bring together the food, music and drinks from each country to provide a feast for your senses. Be transported to Thailand's Festival of Food, Flowers and Light, Brazil's Carnival, and USA's Woodstock just in time for its 50th anniversary. With opportunities to meet and mingle with industry colleagues, this invigorating and spirited event will set the stage for the global, dynamic, innovative Fresh Summit 2019.

May require separate registration.



Friday, October 18

7:00 a.m. - 8:45 a.m.
5K Race for Talent

Join Center for Growing Talent for their annual 5K Race for Talent and get a great start to your morning with a 3.1-mile walk/run at the Dad Miller Golf Course. Shuttle transportation will be provided. You do not need to be registered for Fresh Summit; family and friends are welcome to participate.

Separate registration required. Register as individuals or sign up your team here.




8:00 a.m. - 5:00 p.m.
Fresh Ideas Showcase
HALL B/C LOBBY, ACC

 



8:15 a.m. - 9:45 a.m.
FORUM FOR THE FUTURE: CHALLENGING YOURSELF TO VICTORY
LEVEL 3, BALLROOM A-E, ACC

Big Voice:
Earvin "Magic" Johnson, Chairman and CEO of Magic Johnson Enterprises 
Moderator:
Dwight Ferguson, President/CEO, Naturipe Farms, LLC

Without challenges, there would be no goals to set, nothing to overcome. It’s how achievements are envisioned...and realized. Whether personal achievements, those for your company, or for the fresh floral and produce community as a whole. Hear from this number one NBA draft pick and basketball superstar, who overcame life challenges, managing a HIV diagnosis, to become a successful entrepreneur and cultivator of renewed, under-served communities. Earvin “Magic” Johnson’s life story and achievements will demonstrate what’s possible when you harness your knowledge and take action. In this presentation, Johnson delivers a passionate message of how everyone can overcome challenges, stay focused on their goals, and make a powerful difference.


Seating is available on a first-come, first-served basis. 



10:00 a.m. - 5:00 p.m.
EXPOSITION
HALLS A-D, ARENA LOBBY, ARENA

Inside the Fresh Summit Expo, you'll find everyone from this dynamic industry--seed companies & growers, exporters & importers, wholesalers & retailers, and the packing, transporting & technology companies which support them. This diverse marketplace of more than 1,200 exhibitors, over 3,200 buyers and 22,000 attendees from 60+ countries means endless opportunities for connections, collaborations, considerations and communications.

 



10:00 a.m. - 5:30 p.m.
PMA FRESHTIVAL - The Freshest Place on Earth
GRAND PLAZA

Stroll through this music-filled outdoor plaza to find an assortment of food, drinks, free samples from exhbitors and fun activities available on Friday and Saturday. From food trucks and coffee carts, to floral hair braiding and massage chairs, this is a destination where members and guests will come to meet up, have fun and get energized! Take time to recharge and refresh so you can partake in every opportunity that Fresh Summit has to offer.

 


 

5:15 p.m. - 6:30 p.m.
LEARNINGS & LIBATIONS: SCI/TECH & SUSTAINABILITY RECEPTION
ROOM 303CD, ACC

Come celebrate with your science, technology & sustainability partners at Fresh Summit. Make connections, continue your Experience Extension discussions with members of the PMA Science, Technology & Sustainability team, as well as relax, drink and celebrate with peers. Be sure to arrive by 6:00 p.m. to share in a farewell to our own Dr. Bob Whitaker for his enduring contributions to the industry at his last Fresh Summit before he retires, as well as recognition of the Circle of Excellence Award winner and the THRIVE Fresh Summit Challenge winner.



5:15 p.m. - 7:00 p.m.
FLORAL "Beach Bash" RECEPTION
ROOM 204ABC, ACC

Enjoy delicious hors d'oevres & fruity cocktails as you mingle at this vibrant beach-party themed celebration. Networking and excitement will abound as the anticipation mounts: Who will the 2019 Floral Marketer of the Year be? Find out at 6:15 p.m. So beachy, you'll almost need sunscreen. Ready to shake it up and celebrate? So are we.


Saturday, October 19

8:00 a.m. - 9:45 a.m.
WOMEN'S FRESH PERSPECTIVES LEADERSHIP BREAKFAST

Center for Growing Talent is hosting this leadership breakfast providing industry members with an opportunity to build meaningful relationships and gain career insights from our inspirational guest speaker, Queen Latifah.

Separate registration  required and seating is limited.




8:00 a.m. - 5:00 p.m.
Fresh Ideas Showcase
HALL B/C LOBBY, ACC




10:00 a.m. - 5:00 p.m.
Exposition
HALLS A-D, ARENA LOBBY, ARENA

It will be quicker and easier to find the companies, products and services you are looking for, with the expo now segmented into four marketplaces:

  • Produce Marketplace
  • Floral Marketplace
  • Complementary Items Marketplace (includes hard goods/ancillary items such as beverages, salad dressings and toppings, nuts, dried fruit, etc.)
  • Solutions Marketplace (includes products such as software, equipment, food safety solutions, packaging, technology)

Imagination Lounge (Broadway in Hall A)
Plug in, revitalize and energize in the Imagination Lounge.

Refresh Lounge (Back of Hall B)
Need a place to meet? A delicious snack? Relax, renew old friendships and create new ones in the Refresh Lounge.

Floral Lounge (Front of Hall D)
The perfect spot to plant the seeds of new relationships and watch them bloom!

Inspiration Garden (Back of Hall D)
Awaken your ingenuity in Inspiration Garden Lounge: a place to recharge, network and spark your creativity.

Freshest Face Forward: Professional Photography Lounge (Arena)
Have you been using the same profile photo for the last two (or 10) years? Ready for a new photo that reflects the you of today? We're here to help you put your freshest face forward with a new profile photo. Take advantage of the expert photographer, professional makeup artists to offer touch-ups and branding specialists available in the lounge. They're ready to divulge tips on how to amplify your professional brand across social and networking platforms to better market yourself.



10:00 a.m. - 5:30 p.m.
PMA FRESHTIVAL - The Freshest Place on Earth
GRAND PLAZA

Stroll through this music-filled outdoor plaza to find an assortment of food, drinks, free samples from exhbitors and fun activities available on Friday and Saturday. From food trucks and coffee carts, to floral hair braiding and massage chairs, this is a destination where members and guests will come to meet up, have fun and get energized! Take time to recharge and refresh so you can partake in every opportunity that Fresh Summit has to offer.