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Schedule Of Events

Wednesday, October 17

12:30 p.m. - 4:00 p.m.
Retail Produce Tour*
Curbside, Hall B, OCCC, West building

Offers an insider's look at what's new in merchandising, packaging, technology and fruit and vegetables. After visiting Fresco Y Mas, Freshfields Farm and Lucky's Markets, expect to walk away with plenty of innovative ideas and strategies that can be applied to your own business.

*Separate registration required and limited space available.

Thursday, October 18

8:00 a.m. - 5:00 p.m.
Fresh Ideas Showcase
HALL B1 lobby, OCCC, West Building

Here's an opportunity to take a closer look at the exciting new ideas from organizations across the supply chain. Inside every Fresh Ideas Showcase are opportunities with ideas growing year after year. In addition to the main showcase, there are sections highlighting popular industry trends. Check them out before, during and after exposition hours:
  • Just 4 Kids Showcase: Innovative products and services geared toward children
  • On-The-Go Showcase: Products/services that make it easier for consumers to eat healthy while on the go or in the kitchen
  • Certified Organic Showcase: Innovative, certified organic products
  • Floral Showcase: Innovative floral products/services 


8:45 a.m. - 10:30 a.m.
Forum for the Future - State of the Industry
Valencia Ballroom, level 4, occc, west building

Big Voice: 
Cathy Burns
, CEO, Produce Marketing Association

During the 2018 State of the Industry, PMA CEO Cathy Burns will bring inspiration to the future of our industry. Perspectives will be transformed, and new-found vigor will strengthen contributions to your organization and customers. Backed by the collective intelligence of the industry, the SOI will continue the legacy of business-changing predictions.

Breakfast will be included. Seating is available on a first-come, first-served basis.




10:30 a.m. - 11:30 a.m.
New! Experience Extension
OCCC, west building

Connect with peers, join industry leaders in informal conversations about hot topics, or just take a break. Gain insights. Share perspectives.

Produce Safety: Mission Critical
Room W414D

Transportation in Floral: Discuss Changes for Efficiencies
Room W414A

Blockchain Village
Valencia Ballroom Foyer

STAY: Why Would Anybody Stay With You?
Valencia Ballroom Foyer

Networking Lounge
Room W414BC

Members Serving Members: One-on-One Strategic Marketing Consults
Room W311 | 10:40 a.m. - 11:20 a.m.
PMA marketing agency members volunteer their time/expertise in free, confidential consulting services to Fresh Summit attendees who want to take their marketing efforts to the next level. These are first-come, first-served 40-minute appointments. Visit here to learn more or to sign up.




11:30 a.m. - 1:15 p.m.
Forum for the Future - Today's Disruptions, Tomorrow's Opportunities!
valencia ballroom, level 4, occc, west building

Big Voices:
Greg Williams, Editor in Chief, Wired Magazine
Dr. Jaydev P. Desai, Professor, Medical Robotics & Human Augmentation, Georgia Tech
Dr. Andrew Pelling, Inventor & Founder, The Pelling Lab

Greg, a transformative trends expert, will moderate a discussion with disruptive innovators. New trends and opportunities will be addressed in entertaining, engaging, and accessible insights, challenging the attendees to rethink their business to capitalize on the change, and come out stronger as a result. Stay tuned for presenters who will join Greg in the conversation.

Lunch will be includedSeating is available on a first-come, first-served basis.



1:15 p.m. - 2:15 p.m.
New! Experience Extension
OCCC, west building

Connect with peers, join industry leaders in informal conversations about hot topics, or just take a break. Gain insight. Share perspectives.

Seismic Shifts in Global Trade: Where Is It Headed?
Room W414D
Panelists:

  • Alice Gomez, Vice President & Counsel, Cornerstone Government Affairs
  • Lance Jungmeyer, President, Fresh Produce Association of the Americas
  • Ron Lemaire, President, Canadian Produce Marketing Association

Moderator:

  • Richard Owen, Vice President, Global Membership & Engagement, Produce Marketing Association

Transportation in Produce: Who's in the Driver Seat?
Room W414A

Blockchain Village
Valencia Ballroom Foyer

STAY: Why Would Anybody Stay With You?
Valencia Ballroom Foyer

Networking Lounge
Room W414BC

 

Members Serving Members: One-on-One Strategic Marketing Consults
Room W311 | 1:25 p.m. - 2:05 p.m.

PMA marketing agency members volunteer their time/expertise in free, confidential consulting services to Fresh Summit attendees who want to take their marketing efforts to the next level. These are first-come, first-served 40-minute appointments. Visit here to learn more or to sign up.



1:30 p.m. - 3:15 p.m.
Invitation only
Room W307, occc, west building

Emerging Leaders Program Capstone and Graduation
Center for Growing Talent wraps up this year's program with a capstone course and graduation ceremony for our industry's next generation leaders who will join an elite group of rising stars making a difference in our industry. 



2:15 p.m. - 3:40 p.m. - Thinking Past Tomorrow Through Business Transformation
Valencia Ballroom, level 4, occc, west building

Big Voices:
Leslie Odom, Jr. , Tony Award-Winning Actor & Musician
Stuart K. Robinson, Motivational speaker & Author, Hollywood career coach, Mentor 

Business innovation is all about originality, and more than ever, a fast-changing culture and diversifying society influence how companies pursue and achieve innovation and all its resulting benefits.  This unusual, provocative, and yes, highly original session, will feature Leslie Odom Jr., who, in his breakout role as Aaron Burr in the landmark musical Hamilton, famously sang about being “an original.”  Odom and MorningNewsBeat’s Kevin Coupe will explore through conversation - and even a little music - business lessons that can be learned from theater, popular culture and Hamilton about diversity, the importance of storytelling, and the enduring power of a creative spirit, whether it be on the stage or in a store’s produce and floral departments. 

Moderator:
Kevin Coupe, Author, Video Producer and Content Guy for MorningNewsBeat.com

Seating is available on a first-come, first-served basis.


4:00 p.m. - 5:00 p.m.
Complimentary Ticket Required
hilton orlando hotel, quiet pool deck

Young Professionals Reception
Center of Growing Talent invites young professionals under 35 years of age to mix and mingle at this high-energy reception and grow their professional network. 




4:00 - 5:00 p.m.
NEW! VIP Invitational Reception (Ticket Required)
hilton orlando hotel, key west rooms

A new invitational gathering of produce and floral industry leaders and association supporters, including Retailers, the PMA and Center for Growing Talent Board of Directors, PMA Committee Chairs and Platinum/Gold Level Fresh Summit Event Sponsors.




5:00 p.m. - 6:30 p.m.
Welcoming Reception: Global Street Festival
hilton orlando hotel, promenade

Meet and mingle with the talented members of our industry at the Global Street Festival. Be transported around the globe with food and drink specialties and festivities from diverse parts of the world. A feast for your senses. Enjoy the rest of your evening, the way you like it. (May require separate registration.)

Friday, October 19

7:00 a.m. - 8:45 a.m.
5K Race for Talent
main lobby, occc, west building

Join Center for Growing Talent for their annual 5K Race for Talent and get a great start to your morning with a 3.1-mile walk/run. Race is limited to 1,000 participants. You do not need to be registered for Fresh Summit; family and friends are welcome to participate.

Separate registration required. Register as individuals or sign up your team here.




8:00 a.m. - 6:00 p.m.
Fresh Ideas Showcase
Hall b1 Lobby, occc, west building




8:15 a.m. - 9:45 a.m.
Forum for the Future - Lessons in Leadership Both On and Off the Field
valencia ballroom, level 4, occc, west building

Big Voice:
Peyton Manning,
two-time Super Bowl champion and five-time NFL MVP

Peyton Manning understands how to be a successful leader, develop strategy and overcome adversity. He shares real-world leadership tips on how to ensure success by adapting to rapidly changing circumstances. Peyton uses his unique perspective as a legendary professional athlete and philanthropist to share insights on creating a high performing team culture and leading with passion.

Moderator:
Bruce Taylor,
Chairman & Chief Executive Officer, Taylor Farms

Breakfast will be includedSeating is available on a first-come, first-served basis.



10:00 a.m. - 6:00 p.m.
Exposition
Halls A-C, occc, west building

Inside the Fresh Summit Expo, you'll find everyone from this dynamic industry--seed companies & growers, exporters & importers, wholesalers & retailers, and the packing, transporting & technology companies which support them. This diverse marketplace of more than 1,200 exhibitors, over 3,200 buyers and 21,000 attendees from 60+ countries means endless opportunities for connections, collaborations, considerations and communications.




6:15 p.m. - 7:45 p.m.
Floral "Flamingle" Reception
Room W304, OCCC, West Building

Let loose and have fun as we celebrate our Floral Community. Enjoy delicious hors d'oevres & fruity cocktails while we announce the 2018 Floral Marketer of the Year. Mingle with movers and shakers in floral and congratulate the 2018 winner.

Saturday, October 20

8:00 a.m. - 9:45 a.m.
Women's Fresh Perspectives Leadership Breakfast
Hyatt Regency orlando hotel, Plaza International Ballrooms

Center for Growing Talent is hosting this leadership breakfast providing industry members with an opportunity to build meaningful relationships and gain career insights from our inspirational guest speaker, Lindsey Vonn, Olympic Gold Medalist and World Cup Champion.

Separate registration required and seating is limited.




8:00 a.m. - 5:00 p.m.
Fresh Ideas Showcase
Hall b1 lobby, OCCC, west building




10:00 a.m. - 5:00 p.m.
Exposition
Halls A - C, OCCC, west building

Download the Mobile App

With the official Fresh Summit Mobile App, you can:

  • Create a personalized schedule
  • Use the My Expo Plan you created in advance to bookmark exhibitors to visit
  • Connect with attendees
  • Get important show alerts

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Brought to you by: Famous Software, LLC, Farmer's Best International, LLC, and Wholesum Harvest