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Day 1
Time  Event 
All Day October 13

Marketplace Open
The Fresh Summit Marketplace will be segmented into four marketplaces: Produce, Complementary Items, Floral, and Solutions. You can search by company, products and more. Visit the Marketplace to find products, services & new ideas. 

10:00 a.m. - 10:30 a.m. EDT October 13
4:00 p.m. – 4:30 p.m. SAST October 13
1:00 a.m. – 1:30 a.m. AEDT October 14

Plan, Reflect & Connect
Plan for the day ahead, reflect on key topics specific to your community of interest, and network with your peers. An industry leader will facilitate the discussions, sending you into smaller breakout groups then bringing you back together to share themes to inform our work in that specific area of interest in the future. Select to join one of the following communities:

  • Marketing & Communications
  • Women
  • Proposed FSMA Recordkeeping Rule - Science & Technology
  • Floral
  • Organics
  • Spanish-Speaking Guests
  • Portuguese-Speaking Guests
10:45 a.m. – 11:30 a.m. EDT October 13
4:45 p.m. – 5:30 p.m. SAST October 13
12:30 p.m. – 1:15 p.m. AEDT October 14

General Session: State of the Industry

PMA CEO Cathy Burns will deliver a new and engaging State of the Industry this year, where she will share trends prior to and during the pandemic, reflect on our community's response, and identify areas where fresh produce and floral have opportunities to grow The Joy of Fresh™ with consumers. Leave this must-attend session motivated and inspired as our industry leans in and moves forward.

*Available with Spanish and Portuguese subtitles

Speaker:
Cathy Burns
Cathy Burns
CEO
Produce Marketing Association
11:45 a.m. – 12:45 p.m. EDT October 13
2:45 p.m. – 3:45 p.m. SAST October 13
1:30 p.m. – 2:30 p.m. AEDT October 14

Concurrent Experiences
Choose from 3 different experiences of interest to you.

Option 1: Understanding the Consumer for Marketplace Success
As the produce and floral industries navigate the road ahead, consumers are at the center of our success in the marketplace. Understanding consumers and their needs is important when developing a business strategy. Step past the data, and gain in-depth understanding of today's consumer with this session where we will walk you through consumer shopping habits, changes in product preferences and expectations for the shopping experience.

Speakers:
Joe Watson, Vice President Membership Engagement, Produce Marketing Association 
Joe Watson
Vice President Membership Engagement
Produce Marketing Association


Jonna Z. Parker, Principal, IRI Fresh Center of Excellence
             
Jonna Z. Parker
Principal
IRI Fresh Center of Excellence


Anne-Marie Roerink, Principal, 210 Analytics, LLC 
Anne-Marie Roerink
Principal
210 Analytics, LLC


Paul Kneeland, Vice President, Fresh Food Operations, Gelson's Markets 
Paul Kneeland
Vice President, Fresh Food Operations
Gelson's Markets

Option 2: Resiliency and Rebound
Professionals from across the produce and floral supply chain will come together to share how they overcame the challenges presented by COVID-19 and the opportunities for growth. Hear exciting predictions for 2021 that will help you better manage your business, including what will go back to the way it was pre-COVID-19 and what changes and trends are here to stay.

Speakers:
John Simko, President and CEO, Sunshine Bouquet Company 
John Simko
President and CEO
Sunshine Bouquet Company


Matthew Seeley, President and CEO, Organic Produce Network 
Matthew Seeley
President and CEO
Organic Produce Network


Jeff Dunn Chairman and CEO Bolthouse Farms, Inc. 
Jeff Dunn
Chairman and CEO
Bolthouse Farms, Inc.


Moderator:
Marieke Hemmes, Managing Editor, Fresh Plaza 
Marieke Hemmes
Managing Editor
FreshPlaza

Option 3: Around the World in Fresh Produce: An Update on International Challenges and Opportunities
From climate change and political unrest to health and consumer preferences, there are many external factors that have an impact on the global fresh produce marketplace. Such factors can form new opportunities or create barriers to business. This fast-paced session will help you better understand and respond to what's happening around the world and how to use external factors to the advantage of your business.

*Available with Spanish and Portuguese subtitles

Introducer:
Nancy Tucker, Global Regional Vice President, Central & South America/Mexico, Produce Marketing Association
Nancy Tucker
Global Regional Vice President,
Central & South America/Mexico
Produce Marketing Association


Speakers:
Nicolás Moller Opazo, CEO, Hortifrut S.A.
Nicolás Moller Opazo
Executive Vice President
Hortifrut S.A.


Fernando Gomez Molina 
Fernando Gomez Molina
General Manager
Proexport Spain


Patrick Vizzone, Head of Food, Beverage & Agribusiness, International and Head of Hong Kong, ANZ Banking Group 
Patrick Vizzone
Head of Food, Beverage & Agribusiness,
International and Head of Hong Kong,
ANZ Banking Group
12:45 p.m. EDT October 13

The Packer's Produce Marketer of the Year Award
The Packer's Produce Marketer of the Year Award honors individuals who have gone above and beyond in their contributions to the industry, from implementing innovative marketing programs that resonate with consumers to dedicating time to volunteer leadership roles that help move the needle on industry-wide issues. The award dates to 1972 and has been given to produce professionals in numerous segments of the industry.

5:45 p.m. – 7:15 p.m. EDT October 13
11:45 p.m. – 1:15 a.m. SAST October 14
8:45 a.m. – 10:15 a.m. AEDT October 14

Community Receptions
Opportunity to connect with and celebrate communities

7:30 p.m. – 8:30 p.m. EDT October 13
1:30 a.m. – 2:30 a.m. SAST October 14
10:30 a.m. – 11:30 a.m. AEDT October 14

SUNSET® Rocks Virtual Experience Benefiting Brighter Bites
Join your Fresh Summit colleagues for the SUNSET® Rocks immersive virtual concert event, featuring a surprise, big-name recording artist and benefiting Brighter Bites. 
Sunset Rocks the virtual world 2020 Rockin' with brighter bites

*Fresh Summit registration and separate event RSVP required. To attend, you must be registered for Fresh Summit and RSVP by 5 p.m. EDT on Monday, October 12.

Register Today

Day 2
Time  Event 
All day October 14

Marketplace Open
The Fresh Summit Marketplace will be segmented into four marketplaces: Produce, Complementary Items, Floral, and Solutions. You can search by company, products and more. Visit the Marketplace to find products, services & new ideas. 

10:00 a.m. - 10:30 a.m. EDT October 14
4:00 p.m. – 4:30 p.m. SAST October 14
1:00 a.m. – 1:30 a.m. AEDT October 15

Plan, Reflect & Connect
Plan for the day ahead, reflect on key topics specific to your community of interest, and network with your peers. An industry leader will facilitate the discussions, sending you into smaller breakout groups then bringing you back together to share themes to inform our work in that specific area of interest in the future. Select to join one of the following communities:

  • Research & Insights
  • Diversity & Inclusion
  • Technology
  • Supply Chain Efficiencies
  • Organics
  • Floral
  • Spanish-Speaking Guests (Supply Chain Efficiencies)
  • Portuguese-Speaking Guests (Supply Chain Efficiencies)
10:35 a.m. – 11:45 a.m. EDT October 14
4:35 p.m. – 5:45 p.m. SAST October 14
12:20 p.m. – 1:30 p.m. AEDT October 15

Inspirational Ways to Grow a Healthier World

Challenges such as climate change, COVID-19, logistics issues and infrastructure require different thinking. Doc Hendley and Keller Rinaudo are two innovators who have tackled challenges to help solve global issues. Doc is bringing clean drinking water to those in need around the globe, and Keller is ensuring shipments of blood reach their destinations in Africa in a timely manner. Together, they’ll inspire us to dream bigger to grow a healthier world.

*Available with Spanish and Portuguese subtitles

 

Speakers:
Doc Hendley 
Doc Hendley
Founder and President
Wine to Water


Keller Rinaudo 
Keller Rinaudo
CEO
Zipline International, Inc.


Moderator:
Michael Jackson, Radio and TV Presenter, and Global Keynote Speaker 
Michael Jackson
Radio and TV Presenter
and Global Keynote Speaker
11:55 a.m. – 12:45 p.m. EDT October 14
5:55 p.m. – 6:45 p.m. SAST October 14
1:30 p.m. – 2:20 p.m. AEDT October 15

Concurrent Experiences
Choose from 3 different experiences of interest to you.

Option 1: Selling a Healthier You! Marketing the Benefits of Fresh Floral and Produce
Throughout COVID-19, experts have emphasized the critical importance of fresh floral and produce for maintaining a healthy immune system. Now is the time to maximize the opportunities and exposure this situation has created around The Joy of Fresh™. In this session, experts will demonstrate the health and joy benefits of floral and the immunity-boosting power of produce. You can expect to walk away with a better understanding of how to market these attributes to increase consumption and sales numbers.

Speakers:
Dr. Will Li World Renowned Physician, Scientist, and New York Times Bestselling Author 
Dr. William W. Li
President & Medical Director
Angiogenesis Foundation
World Renowned Physician, Scientist, and New York Times Bestselling Author


Dan'l Mackey Almy, President & CEO, DMA Solutions 
Dan'l Mackey Almy
President & CEO
DMA Solutions


Dr. Charles R. (Charlie) Hall, Ellison Chair in International Floriculture, Texas A&M University 
Dr. Charles R. (Charlie) Hall
Ellison Chair in International Floriculture
Texas A&M University


Jiunn Shih, Chief Growth Officer, Zespri International 
Jiunn Shih
Chief Growth Officer
Zespri International


Moderator:
Lauren M. Scott 
Lauren M. Scott
Chief Strategy & Membership Officer
Produce Marketing Association

Option 2: Creativity in Color for Floral to Drive Consumer Engagement
Connect to the latest color trends for the holidays and 2021 with Laurie Pressman from Pantone, the leading authority on color forecasting. Floral designers will showcase designs based on these key trend themes and discuss and share their vision of how the creative use of color can help you drive consumer engagement.

Speaker:
 
Laurie Pressman
Vice President
Pantone Color Institute

Option 3: A Look at the Effects of Politics on the Fresh Produce Industry
What effects will the upcoming U.S. presidential election have on the country's trading partners? How have the policies of world leaders affected the fresh produce and floral industries? Experts will discuss the role political factors play in the success of your businesses. Get your questions ready, because you can ask about policy decisions that may affect relationships between the U.S. and its global partners.

*Available with Spanish and Portuguese subtitles

Speakers:
Hunt Shipman 
Hunt Shipman
Principal & Director
Cornerstone Government Affairs


Alice Gomez, Vice President, Cornerstone Government Affairs 
Alice Gomez
Vice President
Cornerstone Government Affairs


Jose Luis Bustamante, President, Asociacion Nacional de Exportadores de Berries A.C. 
Jose Luis Bustamante
President
Asociacion Nacional
de Exportadores de Berries A.C.


José Antonio Gómez Bazán MANAGING DIRECTOR OF CAMPOSOL INTERNATIONAL 
José Antonio Gómez Bazán
Managing Director of Camposol International
Camposol S.A.


Moderator:
Richard Owen, Legislative and Regulatory Affairs Team Lead, Produce Marketing Association 
Richard Owen
Legislative and Regulatory Affairs Team Lead
Produce Marketing Association
12:45 p.m. EDT October 14  The PMG Produce Retailer of the Year Award
PMG's Produce Retailer of the Year Award celebrates executives who foster great culture, cultivate strong relationships throughout the supply chain, and achieve excellent results. Now in its 25th year, the award recognizes leadership that embraces creative merchandising and sales strategies that ultimately increase produce consumption and move the industry forward. 
6:00 p.m. – 7:30 p.m. EDT October 14
5:45 p.m. – 7:15 p.m. SAST October 14
9:00 a.m. – 10:30 a.m. AEDT October 15

Global Street Festival
Networking reception and interactive global event. Join us as we celebrate the winners of the PMA retail awards and recognize the PMA Australia-New Zealand tech innovation award winner and marketer of the year… and stay for a unique event hosted by Questlove, drummer and co-founder of the multiple-Grammy award-winning band The Roots, as he spins music from around the globe. You’ll mingle with new friends, colleagues and connections in the live chat, and enjoy as we share ways for you to experience the flavors from eight highlighted global destinations. Sponsored by Taylor Farms.

DJ:
Quest Love 
Questlove
Drummer and co-founder of the
multiple-Grammy award-winning band The Roots

Register Today

Day 3
Time  Event 
All day October 15

Marketplace Open
The Fresh Summit Marketplace will be segmented into four marketplaces: Produce, Complementary Items, Floral, and Solutions. You can search by company, products and more. Visit the Marketplace to find products, services & new ideas. 

10:00 a.m. - 10:30 a.m. EDT October 15
4:00 p.m. – 4:30 p.m. SAST October 15
1:00 a.m. – 1:30 a.m. AEDT October 16

Plan, Reflect & Connect
Plan for the day ahead, reflect on key topics specific to your community of interest, and network with your peers. An industry leader will facilitate the discussions, sending you into smaller breakout groups then bringing you back together to share themes to inform our work in that specific area of interest in the future. Select to join one of the following communities:

  • Young Professionals
  • Produce Safety
  • Sustainability
  • Foodservice
  • Advocacy
  • Organics
  • Floral
  • Spanish-Speaking Guests (Advocacy)
  • Portuguese-Speaking Guests (Advocacy)            
10:45 a.m. – 11:15 a.m. EDT October 15
4:45 p.m. – 5:15 p.m. SAST October 15
11:30 a.m. – 12:30 p.m. AEDT October 16

The 10X Mindset to Navigate Exponential Change
Tech knowledge and expertise is not enough to survive and thrive in this environment of relentless change. When you cannot see a horizon, the metrics for corporate strategy and success fundamentally shift. Sally will outline exponential thinking and present her Parkour tool to activate your 10X mindset and prompt the unexpected connections that lead to consistent innovation.

*Available with Spanish and Portuguese subtitles

Speaker:
Sally Dominguez 
Sally Dominguez
Inventor, Entrepreneur, Futurist, Faculty
Singularity University
11:30 a.m. – 12:15 p.m. EDT October 15
5:30 p.m. – 6:15 p.m. SAST October 15
12:45 p.m. – 1:30 p.m. AEDT October 16

Center for Growing Talent presents: Women’s Fresh Perspectives – Taking a Seat at the Table

2020 has been quite a year! We’ve been presented with more unique challenges than ever before in our lifetimes. And women’s leadership topics have taken on new meaning in the last few months. In this session we’ll go beyond the gender lens and address work-life balance, mental well-being, networking, and the importance of diversity in today’s new world. Join us for this intimate conversation with some of the top leaders from within and outside our industry.

Speakers:
Sara Menker, CEO, Gro Intelligence 
Sara Menker
CEO
Gro Intelligence


Beth Newlands Campbell, EVP & President, Supermarket & Market District, Giant Eagle, Inc. 
Beth Newlands Campbell
EVP & President
Supermarket & Market District
Giant Eagle, Inc.


Moderator:
Johnny C. Taylor, Jr., President & CEO, Society for Human Resource Management 
Johnny C. Taylor, Jr.
President & CEO
Society for Human Resource Management
6:00 p.m. – 7:00 p.m. EDT October 15
Midnight – 1:00 a.m. SAST October 16
9:00 a.m. – 10:00 a.m. AEDT October 16

Doing Good and Having Fun – Brazil Style
Close out Fresh Summit with networking and wonderful Brazilian music from the children in Banda Alana – a social foundation that reaches out to children and young people in vulnerable communities through singing, percussion and music. Their professionalism is making them known throughout Brazil and beyond. After their performance, we’ll break into English, Spanish and Portuguese groups for networking.

*Continue to benefit from Fresh Summit through November 13: discover more products/services, connect with more companies, attend/schedule additional meetings, and watch more sessions on-demand.