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Schedule

Fresh Summit Previews

Time  Event 
All day
September 28 – October 1

Produce/Floral/Complementary  Marketplace Buyer Preview
Produce/Floral/Complementary item buyers can access the platform before the event in a no-pressure environment to view products within the Marketplace, attend exhibitor pitch sessions and schedule meetings to take place on the days of the event.

All day
October 2 – October 6

Solutions Marketplace Buyer Preview
Solution buyers can access the platform before the event in a no-pressure environment to view products within the Marketplace, attend exhibitor pitch sessions and schedule meetings to take place on the days of the event. 

All day
October 7 – October 13 
Attendee Preview
Attendees can access the platform before the event to build their profile, connect with buyers and colleagues, discover products and services within the Marketplace, schedule meetings and add sessions to their calendar.
Day 1
Time  Event 
All Day October 13

Marketplace Open
The Fresh Summit Marketplace will be segmented into four marketplaces: Produce, Complementary Items, Floral, and Solutions. You can search by company, products and more. Visit the Marketplace to find products, services & new ideas. 

10:00 a.m. - 10:30 a.m. EDT October 13
4:00 p.m. – 4:30 p.m. SAST October 13
1:00 a.m. – 1:30 a.m. AEDT October 14

Plan, Reflect & Connect
Join one of 10+ communities to network, plan for the week ahead or discuss issues and best practices. 

10:45 a.m. – 11:30 a.m. EDT October 13
4:45 p.m. – 5:30 p.m. SAST October 13
12:30 p.m. – 1:15 p.m. AEDT October 14

General Session: State of the Industry|

PMA CEO Cathy Burns will deliver a new and engaging State of the Industry this year, where she will share trends prior to and during the pandemic, reflect on our community's response, and identify areas where fresh produce and floral have opportunities to grow The Joy of Fresh™ with consumers. Leave this must-attend session motivated and inspired as our industry leans in and moves forward.

Speaker:
Cathy Burns
Cathy Burns
CEO
Produce Marketing Association
11:45 a.m. – 12:45 p.m. EDT October 13
2:45 p.m. – 3:45 p.m. SAST October 13
1:30 p.m. – 2:30 p.m. AEDT October 14

Concurrent Experiences
Choose from 4 different experiences of interest to you.

Option 1: Understanding the Consumer for Marketplace Success
As the produce and floral industries navigate the road ahead, consumers are at the center of our success in the marketplace. Understanding consumers and their needs is important when developing a business strategy. Step past the data, and gain in-depth understanding of today's consumer with this session where we will walk you through consumer shopping habits, changes in product preferences and expectations for the shopping experience.

Speaker:
Joe Watson, Vice President Membership Engagement, Produce Marketing Association 
Joe Watson
Vice President Membership Engagement
Produce Marketing Association


Option 2: Resiliency and Rebound
Professionals from across the produce and floral supply chain will come together to share how they overcame the challenges presented by COVID-19 and the opportunities for growth. Hear exciting predictions for 2021 that will help you better manage your business, including what will go back to the way it was pre-COVID-19 and what changes and trends are here to stay.

Option 3: Around the World in Fresh Produce: An Update on International Challenges and Opportunities
From climate change and political unrest to health and consumer preferences, there are many external factors that have an impact on the global fresh produce marketplace. Such factors can form new opportunities or create barriers to business. This fast-paced session will help you better understand and respond to what's happening around the world and how to use external factors to the advantage of your business.

Option 4: Actionable Data: What's Driving an Increase in Floral Sales
Floral sales at retail have seen an increase in numbers throughout the summer months over the same time last year. In order to capitalize on and continue this trend in sales growth, it is important to understand the data behind what categories are supporting growth, where the opportunities are and what needs adjusting. Join IRI experts as they share their insights and feedback regarding the industry's progress through the pandemic and their thoughts on planning for 2021.
5:45 p.m. – 7:15 p.m. EDT October 13
11:45 p.m. – 1:15 a.m. SAST October 14
8:45 a.m. – 10:15 a.m. AEDT October 14

Community Receptions
Opportunity to connect with and celebrate communities

Day 2
Time  Event 
All day October 14

Marketplace Open
The Fresh Summit Marketplace will be segmented into four marketplaces: Produce, Complementary Items, Floral, and Solutions. You can search by company, products and more. Visit the Marketplace to find products, services & new ideas. 

10:00 a.m. - 10:30 a.m. EDT October 14
4:00 p.m. – 4:30 p.m. SAST October 14
1:00 a.m. – 1:30 a.m. AEDT October 15

Plan, Reflect & Connect
Join one of 10+ communities to network, plan for the week ahead or discuss issues and best practices. 

10:45 a.m. – 11:30 a.m. EDT October 14
4:45 p.m. – 5:30 p.m. SAST October 14
12:30 p.m. – 1:15 p.m. AEDT October 15

Inspirational Ways to Grow a Healthier World

Challenges such as climate change, COVID-19, logistics issues and infrastructure require different thinking. Doc Hendley and Keller Rinaudo are two innovators who have tackled challenges to help solve global issues. Doc is bringing clean drinking water to those in need around the globe, and Keller is ensuring shipments of blood reach their destinations in Africa in a timely manner. Together, they’ll inspire us to dream bigger to grow a healthier world.

Speakers:
Doc Hendley 
Doc Hendley
Founder and President
Wine to Water


Keller Rinaudo 
Keller Rinaudo
CEO
Zipline International, Inc.
11:45 a.m. – 12:45 p.m. EDT October 14
2:45 p.m. – 3:45 p.m. SAST October 14
1:30 p.m. – 2:30 p.m. AEDT October 15

Concurrent Experiences
Choose from 3 different experiences of interest to you.

Option 1: Selling a Healthier You! Marketing the Benefits of Fresh Floral and Produce
Throughout COVID-19, experts have emphasized the critical importance of fresh floral and produce for maintaining a healthy immune system. Now is the time to maximize the opportunities and exposure this situation has created around The Joy of Fresh™. In this session, experts will demonstrate the health and joy benefits of floral and the immunity-boosting power of produce. You can expect to walk away with a better understanding of how to market these attributes to increase consumption and sales numbers.

Speakers:
Dr. Will Li World Renowned Physician, Scientist, and New York Times Bestselling Author 
Dr. William W. Li
President & Medical Director
Angiogenesis Foundation
World Renowned Physician, Scientist, and New York Times Bestselling Author


Dan'l Mackey Almy, President & CEO, DMA Solutions 
Dan'l Mackey Almy
President & CEO
DMA Solutions


Moderator:
Lauren M. Scott 
Lauren M. Scott
Chief Strategy & Membership Officer
Produce Marketing Association

Option 2: Creativity in Color for Floral to Drive Consumer Engagement
Connect to the latest color trends for the holidays and 2021 with Laurie Pressman from Pantone, the leading authority on color forecasting. Floral designers will showcase designs based on these key trend themes and discuss and share their vision of how the creative use of color can help you drive consumer engagement.

  • Speaker: Laurie Pressman, Vice President, Pantone Color Institute

Option 3: A Look at the Effects of Politics on the Fresh Produce Industry
What effects will the upcoming U.S. presidential election have on the country's trading partners? How have the policies of world leaders affected the fresh produce and floral industries? Experts will discuss the role political factors play in the success of your businesses. Get your questions ready, because you can ask about policy decisions that may affect relationships between the U.S. and its global partners.

Speaker:
Hunt Shipman 
Hunt Shipman
Principal & Director
Cornerstone Government Affairs
6:00 p.m. – 7:00 p.m. EDT October 14
5:45 p.m. – 6:45 p.m. SAST October 14
9:00 a.m. – 10:00 a.m. AEDT October 15

Networking Reception
Opportunity to reconnect, meet new people and have fun!

Day 3
Time  Event 
All day October 15

Marketplace Open
The Fresh Summit Marketplace will be segmented into four marketplaces: Produce, Complementary Items, Floral, and Solutions. You can search by company, products and more. Visit the Marketplace to find products, services & new ideas. 

10:00 a.m. - 10:30 a.m. EDT October 15
4:00 p.m. – 4:30 p.m. SAST October 15
1:00 a.m. – 1:30 a.m. AEDT October 16

Plan, Reflect & Connect
Join one of 10+ communities to network, plan for the week ahead or discuss issues and best practices. 

10:45 a.m. – 11:15 a.m. EDT October 15
4:45 p.m. – 5:15 p.m. SAST October 15
11:30 a.m. – 12:30 p.m. AEDT October 16

The 10X Mindset to Navigate Exponential Change
Tech knowledge and expertise is not enough to survive and thrive in this environment of relentless change. When you cannot see a horizon, the metrics for corporate strategy and success fundamentally shift. Sally will outline exponential thinking and present her Parkour tool to activate your 10X mindset and prompt the unexpected connections that lead to consistent innovation.

Speaker:
Sally Dominguez 
Sally Dominguez
Inventor, Entrepreneur, Futurist, Faculty
Singularity University
11:30 a.m. – 12:15 p.m. EDT October 15
5:30 p.m. – 6:15 p.m. SAST October 15
12:45 p.m. – 1:30 p.m. AEDT October 16

Center for Growing Talent presents: Women’s Fresh Perspectives – Taking a Seat at the Table

2020 has been quite a year! We’ve been presented with more unique challenges than ever before in our lifetimes. And women’s leadership topics have taken on new meaning in the last few months. In this session we’ll go beyond the gender lens and address work-life balance, mental well-being, networking, and the importance of diversity in today’s new world. Join us for this intimate conversation with some of the top leaders from within and outside our industry.

6:00 p.m. – 7:00 p.m. EDT October 15
Midnight – 1:00 a.m. SAST October 16
9:00 a.m. – 10:00 a.m. AEDT October 16

Closing Reception
Wrap up 2020 Fresh Summit - Brazilian Style

*Continue to benefit from Fresh Summit through November 13: discover more products/services, connect with more companies, attend/schedule additional meetings, and watch more sessions on-demand.