August 7-8, 2024 | São Paulo, Brazil

The Brazil Conference

THE BRAZIL CONFERENCE & EXPO is the meeting point for the main retail buyers, high-level production executives and industry leaders at the only event in Brazil dedicated to the entire fresh produce supply chain.

Why Attend?

Find innovation. Strengthen business relationships. Network with industry leaders and stay on top of industry trends and news.

Who Attends?

Retailers, producers, wholesalers, importers, exporters, industry associations, government agencies, solution and service providers

Reasons to Exhibit


The only segmented  and specialist event  in the Fresh Produce  industry.


Stay on top of trends and latest news on the industry and consumers.


Establish new contacts and create new business opportunities.


Meet the main buyers and industry leaders.


Strengthen your  business relationships  in one place.


Promote your company to help it stand out.


Join top industry leaders across the supply chain.

Event Location

Expo Center Norte

Rua José Bernardo Pinto, 333 - Vila Guilherme,
São Paulo - SP, 02055-000,


Wednesday, August 7, 2024

8:00 AM - 9:15 AM

Networking Breakfast

9:15 AM - 9:30 AM

Welcome & Introductions

9:30 AM - 10:20 AM

Education Session - State of the Industry - Brazil

Join us for this session to hear from IFPA’s CEO, Cathy Burns, as she shares the latest global information, research, and what it means to IFPA members in Brazil.


Cathy Burns

Cathy Burns
International Fresh Produce Association


10:20 AM - 11:10 AM

Education Session
The New Marketing Doesn’t Look Like Marketing

In this session, the most-admired CMO in Brazil discusses the marketing of the future and the changes that need to happen for a brand to have a successful relationship with its audience. Spoiler alert: the best marketing strategy is to care about the people who need what you offer.


João Branco

João Branco
Brazil’s Most-admired Marketing Professional (CMO),
Professor, and Entrepreneur


11:10 AM - 11:20 AM

Closing Remarks

11:30 AM - 7:00 PM

Expo Open

6:00 PM - 7:00 PM

Happy Hour

Thursday, August 8, 2024

8:00 AM - 9:15 AM

Networking Breakfast

9:15 AM - 9:30 AM

Welcome & Introductions

9:30 AM - 10:20 AM

Education Session - Fresh Insights: Unveiling Trends and Their Impact on Retail

Explore the newest developments in the fresh produce and floral industries with insights from a Circana expert. This session will delve into consumer behaviors, operational efficiencies, labor trends, and more. The presentation is followed by an engaging fireside chat with a retailer about the implications of the trends.


Darren Seifer

Darren Seifer
Industry Advisor, Consumer Goods &
Foodservice Insights

10:20 AM - 11:10 AM

Education Session - The Future of Retail: How AI Humanizes and Personalizes the Consumer Experience for Fresh Produce

What is revolutionizing the market and transforming the way consumers interact and engage? In this must-attend lecture, Arthur Igreja, a renowned expert in innovation and technology, explores the latest trends and advancements that are shaping the future of retail.


Arthur Agreja

Arthur Igreja
Speaker, Best-selling Author and Columnist

11:10 AM - 11:20 AM

Closing Remarks

11:30 AM - 7:00 PM

Expo Open

6:00 PM - 7:00 PM

Happy Hour

Thank You to Our 2024 Sponsors


Francal logo


International Fresh Produce Association logo

Diamond Sponsors

Bananas Correa logo
Fruit Logistica
Ibraflor logo
Pacto Vegetais Saudaveis logo
paripassu logo
pbem prata logo
Zespri logo
Sao Paulo Governo Do Estado logo

Gold Sponsors

Apeel logo
DaColheita logo
Seminis Bayer logo

Silver Sponsors

Nortefrut logo

Bronze Sponsors

Audax logo
Correa Bananas logo
Benafruti logo
Benassi logo
Frutas Doce Mel
Frutas Fava logo
Kuara logo
Grupo Othil logo
Hort Mix logo

Institutional Support

absem logo
ACESU logo
Abrafrutas logo
apan logo
Fecomercio logo


Speedio logo

Media Partner

Agri Brasilis logo
Agropapo logo
Alavoura logo
Campo Negocios logo
Agro logo
Editora Gazeta logo
Noticias Agricolas logo

Travel and Accommodation

Tune logo

Affiliate To

Ubrafe logo
Sindiprom logo


Expo Center Norte logo

Get involved

Inquire about sponsorship information

Valeska de Oliveira

Valeska de Oliveira

Brazil Representative

+55 11 3522 7348
Valerie Mendoza Headshot

Valerie Mendoza

Events Manager