August 7-8, 2024 | São Paulo, Brazil
The Brazil Conference
THE BRAZIL CONFERENCE & EXPO is the meeting point for the main retail buyers, high-level production executives and industry leaders at the only event in Brazil dedicated to the entire fresh produce supply chain.
Why Attend?
Find innovation. Strengthen business relationships. Network with industry leaders and stay on top of industry trends and news.
Who Attends?
Retailers, producers, wholesalers, importers, exporters, industry associations, government agencies, solution and service providers
Reasons to Exhibit
1
The only segmented and specialist event in the Fresh Produce industry.
2
Stay on top of trends and latest news on the industry and consumers.
3
Establish new contacts and create new business opportunities.
4
Meet the main buyers and industry leaders.
5
Strengthen your business relationships in one place.
6
Promote your company to help it stand out.
7
Join top industry leaders across the supply chain.
Event Location
Expo Center Norte
Rua José Bernardo Pinto, 333 - Vila Guilherme,
São Paulo - SP, 02055-000,
Brazil
Wednesday, August 7, 2024
Networking Breakfast
Welcome & Introductions
Education Session - State of the Industry - Brazil
Join us for this session to hear from IFPA’s CEO, Cathy Burns, as she shares the latest global information, research, and what it means to IFPA members in Brazil.
Speaker
Cathy Burns
CEO
International Fresh Produce Association
Education Session
The New Marketing Doesn’t Look Like Marketing
In this session, the most-admired CMO in Brazil discusses the marketing of the future and the changes that need to happen for a brand to have a successful relationship with its audience. Spoiler alert: the best marketing strategy is to care about the people who need what you offer.
Speaker
João Branco
Brazil’s Most-admired Marketing Professional (CMO),
Professor, and Entrepreneur
Closing Remarks
Expo Open
Happy Hour
Thursday, August 8, 2024
Networking Breakfast
Welcome & Introductions
Education Session - Fresh Insights: Unveiling Trends and Their Impact on Retail
Explore the newest developments in the fresh produce and floral industries with insights from a Circana expert. This session will delve into consumer behaviors, operational efficiencies, labor trends, and more. The presentation is followed by an engaging fireside chat with a retailer about the implications of the trends.
Speaker
Darren Seifer
Industry Advisor, Consumer Goods &
Foodservice Insights
Circana
Samuel Vânio Costa Junior
CEO
ENXUTO
Education Session - The Future of Retail: How AI Humanizes and Personalizes the Consumer Experience for Fresh Produce
What is revolutionizing the market and transforming the way consumers interact and engage? In this must-attend lecture, Arthur Igreja, a renowned expert in innovation and technology, explores the latest trends and advancements that are shaping the future of retail.
Speaker
Arthur Igreja
Speaker, Best-selling Author and Columnist
Closing Remarks
Expo Open
Happy Hour
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