February 27, 2024 | Anaheim, CA

The Floral Conference - Anaheim

How can we drive non-holiday floral sales at a traditionally slow period for the category? Learn how AI is moving the industry forward and gain insights from a consumer panel. Enjoy interactive discussions and get take-home ideas. Join us for answers, insights, and business connections!  

This year’s Floral Conference - Anaheim is SOLD OUT!

It isn't too late to join us for The Floral Conference - Miami on June 18 at the Hilton Miami Airport Blue Lagoon.
Learn more

Link to attending buyers

Attending Buyers

Link to Schedule

Tuesday, February 27, 2024

1:00 PM - 1:15 PM


Deborah Zoellick headshot

Deb Zoellick
Director of Floral
International Fresh Produce Association

1:15 PM - 1:35 PM

State of the Industry - Floral

Embrace the Blooming Future: Despite challenges, the floral industry is poised for a decade of growth, with strategic shifts and innovations leading the way. Our market-focused approach recognizes the diverse impacts of rising living costs, urging floral companies to prioritize affordability and align solutions with consumer needs. The integration of generative AI in 2024 promises dynamic marketing campaigns, enhanced customer service, and targeted engagement with untapped demographics like Generation Z, unlocking new avenues for increased sales in this ever-evolving landscape.

Miriam Wolk

Miriam Wolk
Chief Membership Officer
International Fresh Produce Association

1:35 PM - 2:20 PM

AI Unleashed: Transforming Marketing and Sales with Expert Insights and Consumer Perspectives

Embark on a journey into the future of floral marketing with our AI Unleashed session! Join us as our expert showcases powerful AI tools designed to propel marketing and sales. Gain insights from our consumer panel as they react to these cutting-edge features, delving into the impact of personalization on individual buying decisions. Discover how AI transforms the customer experience from just a transaction to a personalized conversation. Cap off the session by exploring one of these AI tools, empowering your floral business to bloom even in slower seasons. Don't miss this opportunity to harness the potential of AI as a tool, not an adversary, in shaping the future of your floral success!

Dr. Jay van Zyl headshot

Dr. Jay van Zyl
Founder, ecosystem.AI

2:20 PM - 2:30 PM

Networking Break

2:30 PM - 3:50PM

Engage, Pitch, Thrive: Elevating Your Floral Business with AI Innovation

After a 10-minute networking break, participants will gain insights from our consumer panel as they react to these cutting-edge features, delving into the impact of personalization on individual buying decisions. Participants will then embark on an exciting Shark Tank pitch session. Building on insights from the previous AI session, teams collaborate to craft compelling pitches, drawing from showcased AI examples. The ultimate goal? Real-time feedback on how AI utilization can enhance sales not only during peak seasons but also in off-peak periods.

3:50 PM - 4:00 PM

Wrap-up and Closing

4:00 PM - 5:00 PM

Closing Reception

Take time to connect with colleagues and friends

Why Attend?

Make connections with partners and ideas that drive success for your business and our industry. Discover how to bolster sagging summer sales with an innovative approach: Bring the Joy of Fresh indoors this summer: Grow non-holiday sales. 

Who Attends?

Buyers, growers, importers, and solutions providers who want to drive sales. If you’re part of the floral supply chain, YOU belong at this marketing- and consumer-focused conference.
Your customers, suppliers, and competition will be there.

Event Location

Hilton Anaheim

777 W Convention Way,
Anaheim, California, 92802, USA

Phone: 1-714-750-4321

Link directly to hotel information

Attendees are responsible for booking their own accommodations. The special rate deadline was Monday, January 23, 2024 and the Hilton Anaheim is now SOLD OUT

For hotel reservations, please contact hotels in the area directly for availability, rates and reservations:

Desert Palms
Anaheim Marriott (across the street from Hilton)
Best Western Plus Pavilions
Best Western Stovall’s
Candy Cane Inn
Clarion (very close to Hilton)
Courtyard Anaheim
Homewood Suites Conv. Center
Hyatt House
Hotel Lulu
Hyatt Place
Residence Inn Conv. Center
Springhill Suites Conv. Center
Westin Anaheim Resort (around the corner from Hilton)


Reserve your room now

Front view of the Hilton in Anaheim CA.

Thank you to our 2024 sponsors

ARoo company logo
B-Fresh logo
Charme Flowers logo
Flora Craft logo
Laura Ashley logo
Lexiflor logo
Posy logo
Syndicate logo
The Valley Springs logo
Westerlay logo

Boost your company and your brand in front of this targeted, engaged floral audience. Sponsorships are available!

Jasen Bange

Jasen Bange

Sales Account Manager

+1 (302) 607-2179

Have any questions regarding this event?

Deborah Zoellick headshot

Deborah Zoellick

Director, Floral