The Floral Conference - Anaheim

Welcome

Deb Zoellick
Director of Floral
International Fresh Produce Association

State of the Industry - Floral

Embrace the Blooming Future: Despite challenges, the floral industry is poised for a decade of growth, with strategic shifts and innovations leading the way. Our market-focused approach recognizes the diverse impacts of rising living costs, urging floral companies to prioritize affordability and align solutions with consumer needs. The integration of generative AI in 2024 promises dynamic marketing campaigns, enhanced customer service, and targeted engagement with untapped demographics like Generation Z, unlocking new avenues for increased sales in this ever-evolving landscape.

Miriam Wolk
Chief Membership Officer
International Fresh Produce Association

AI Unleashed: Transforming Marketing and Sales with Expert Insights and Consumer Perspectives

Embark on a journey into the future of floral marketing with our AI Unleashed session! Join us as our expert showcases powerful AI tools designed to propel marketing and sales. Gain insights from our consumer panel as they react to these cutting-edge features, delving into the impact of personalization on individual buying decisions. Discover how AI transforms the customer experience from just a transaction to a personalized conversation. Cap off the session by exploring one of these AI tools, empowering your floral business to bloom even in slower seasons. Don't miss this opportunity to harness the potential of AI as a tool, not an adversary, in shaping the future of your floral success!

Dr. Jay van Zyl
Founder, ecosystem.AI

Networking Break

Engage, Pitch, Thrive: Elevating Your Floral Business with AI Innovation

After a 10-minute networking break, participants will gain insights from our consumer panel as they react to these cutting-edge features, delving into the impact of personalization on individual buying decisions. Participants will then embark on an exciting Shark Tank pitch session. Building on insights from the previous AI session, teams collaborate to craft compelling pitches, drawing from showcased AI examples. The ultimate goal? Real-time feedback on how AI utilization can enhance sales not only during peak seasons but also in off-peak periods.

Wrap-up and Closing

Closing Reception

Take time to connect with colleagues and friends