Schedule of Events

Tuesday, April 30, 2024

2:00 PM - 5:30 PM

Retail Council Meeting


Wednesday, May 1, 2024

9:00 - 10:30

Buyer Connect Exchange (by invitation only)

11:30 PM - 12:45 PM

Golf Tournament Registration/Putting/Lunch

1:00 PM

Golf Tournament Shotgun Start

6:00 PM - 8:00 PM

Retail Conference Welcome Reception and Golf Awards

Thursday, May 2, 2024

7:45 AM - 8:30 AM


8:30 AM - 8:40 AM

Welcome & Introduction

8:40 AM - 9:00 AM

IFPA's Global Perspective

In this session, we'll present a comprehensive look at IFPA's vision, mission, fundamental principles, and objectives for 2024 concerning the retail sector and beyond.


Anthony Barbieri headshot

Anthony Barbieri
Vice President of Sales & Membership Engagement
International Fresh Produce Association

9:00 AM - 9:20 AM

Networking Break/Visit Tabletop Exhibits

9:20 AM - 9:40 AM

State of the Retail Market 2024

Join Joe Watson, Vice President of Retail, Foodservice & Wholesale at IFPA, as he provides insights into the 2024 retail market, exploring its positive aspects, challenges, and areas yet to be discovered. The session will shed light on the association's key focus areas for the year, which include consumption, supplier relationships, and nutrition.

Joe Watson

Joe Watson
Vice President of Retail, Foodservice & Wholesale
International Fresh Produce Association

9:40 AM - 10:20 AM

Driving Produce Consumption by Understanding the Consumer

High food prices, uneven economic growth? Join us for a discussion on the economic barriers - and opportunities - to address consumer demand for fresh produce. Join Jonna Parker from Circana and IFPA’s Mollie Van Lieu for a deep diver in understanding consumer behavior and their mindset to ensure success at retail. 


Jonna Parker headshot

Jonna Parker
Principal, Circana


Mollie Van Lieu Vice President Nutrition & Health at The International Fresh Produce Association headshot

Mollie Van Lieu
Vice President, Nutrition & Health
International Fresh Produce Association

10:20 AM - 10:40 AM

Networking Break/Visit Tabletop Exhibits

10:40 AM - 11:20 AM

Supplier Relations: What Do Relationships Look Like in This New Age?

This enlightening session will delve into the dynamics of supplier relationships in today's ever-evolving landscape, exploring how they are shaped and maintained amidst contemporary challenges and opportunities.


Jim Smits

Jim Smits
Vice President, Retail Advisory
Apeel Sciences



Danielle Bell headshot

Daniel Bell
Director of Produce
Grocery Outlet


Mike Downey

Mike Downey
Director of Procurement
and Business Development
Military Produce Group


Bill Loupee headshot

Bill Loupée
Chief Operating Officer
Ben B. Schwartz & Sons, Inc.

11:20 AM - 11:30 AM

Special Announcement

11:30 AM - 12: 30 PM

Lunch & Networking

12:30 PM - 1:1 5 PM

Navigating Retail in the AI Era

This concise discussion unveils the profound impact of Artificial Intelligence (AI) on the industry. Whether you're a seasoned professional or new to the sector, this insightful panel will provide essential perspectives on leveraging AI for success in the evolving landscape of retail grocery. Seize the opportunity to stay abreast of industry trends and gain a nuanced understanding of how AI is shaping the future of our field. 

Vonnie Estes

VP, AgFood Tech
International Fresh Produce Association



Erin Logan

Erin Logan
Vice President, Retail Strategy


Robert Veilleux

Robert Veilleux
Senior Director of Produce and Floral
Gelson's Supermarkets

1:15 PM - 1:35 PM

Networking Break/Visit Tabletop Exhibits

1:35 PM - 2:20 PM

New USDA Organic Regulations: What Does it Mean for You?

During this session we will explore the implications of the Strengthening Organic Enforcement Rule on retailers in the fresh produce sector. As consumer demand for organic products continues to surge, understanding the regulatory landscape is paramount for retailers to maintain compliance and consumer trust.


Emily Musgrave headshot

Emily Musgrave
Organic Regulatory Manager




Mike Emery
Director of Produce Category,
Pricing and Merchandising
Hannaford Supermarkets


Sarah Reed headshot

Sara Reed
Handler Certification Director
CCOF Certification Services, LLC

2:20 PM - 2:30 PM

Wrap-up and Closing