Strategic Plan

An increasingly demanding marketplace demands an increasingly responsive PMA
The pace of change in your industries, everywhere around the world, is only getting faster. Competition and demands for innovation are emerging from more places than ever before. Consumer sophistication has reached new heights, but so has consumer misinformation and clutter. We’re here to help members of the produce and floral industries stimulate demand and cultivate a healthier world.   

As the only produce and floral association that brings together all parts of the world and all parts of the supply chains, PMA is the hub of an unprecedented concentration of produce and floral knowledge and access to resources through its members and its expert volunteers and staff. Today, with a new vision in place, the time is right for bigger leaps forward.

Our Vision
Bringing together the global produce and floral community to grow a healthier world 

Our Mission
To connect, inform and deliver industry solutions to enhance members’ prosperity

How Does This Benefit You?
Our new 2018-2020 strategic plan was built on priorities that industry leaders and their companies identified. It delivers more ways to turn the global produce and floral supply chains into an interconnected community of people and ideas that can make opportunities bigger and problems smaller.

We will focus on:

• Demand Creation — because our members need more ideas that increase the presence and sales of their products and services.
• Industry Talent — because our members need tools and programs that attract, develop and retain top talent.
• Global Connections — because our members need to maintain or grow their business – by measures relevant to them.
• Science and Technology — because our members need deeper understanding of emerging science and technologies to enhance food safety and operational efficiencies.  
• Sustainability — because our members need education to help them develop, share and adopt best practices. 

 in order to …

• Deliver value to members year-round
• Grow our network so members can grow theirs
• Become an even more trusted resource for the global produce and floral industries