Nearly 8 in 10 consumers responding to The Packer's 2018 Fresh Trends survey said they purchased fresh fruits in the past 12 months, and 74% said they bought fresh vegetables last year. Age (those older than 40) and income are key drivers of fresh produce sales.
These charts provide an overview of the most popular fruits and vegetables purchased in 2018, based on the percentage of primary shoppers buying in the U.S. Notably in fruit, pineapple moved up two spots to No. 10. Mango and honeydew are new to the list in 2018, at No. 19 and 20, replacing nectarines and grapefruit from 2017. In vegetables, bell pepper moved up three spots in 2018 to No. 5, green beans moved up two places to No. 15, and green onion moved up two places to No. 17.Note: Each year, The Packer sponsors consumer studies to track trends in the purchase and consumption of fresh produce in the US.