More than two-thirds (67%) of consumers responding to The Packer's 2019 Fresh Trends survey said they were buying more fresh fruits and vegetables than last year, and 73% said they were buying a larger variety of fresh produce than 20 years ago. Changing consumer expectations are driving fresh produce demand and sales, with more consumers indicating a preference for buying items with a "fair trade" label (59%) and for locally or regionally grown produce (55%).
These charts provide an overview of the most popular fruits and vegetables purchased in 2019, based on the percentage of primary shoppers buying in the U.S.
Notably in fruit, avocados moved up three places to No. 8. Mango, which was new to the list in 2018, moved up three places last year to No. 16. Nectarines were back on the list at No. 20.
In vegetables, broccoli moved up two spots in 2019 to No. 5, and cabbage moved up five places to No. 14.