More than half (54%) of consumers responding to The Packer's Fresh Trends 2021 survey said they were eating more fresh fruits and vegetables than last year, and 46% said they were eating more fresh produce items than they were five years ago. Many shoppers (73%) said they shopped for produce at a conventional supermarket, and 78% of consumers said they bought fresh fruit while 73% said they purchase fresh vegetables.
These charts provide an overview of the most popular fruits and vegetables purchased in 2020, based on the percentage of primary shoppers buying in the U.S.
Notably in fruit, blueberries moved from No. 10 to No. 7. Clementines/mandarins made the list at No. 18, after not being on the list the previous year.
In vegetables, lettuce, salad mix, mushrooms, spinach, green beans and green onions all moved up on the list.