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Virtual Town Hall Series

The Virtual Town Hall series presents current business challenges in fresh produce and floral, with expert insight and interactive attendee participation to work toward solutions.

The Virtual Town Hall series presents current business challenges in fresh produce and floral, with expert insight and interactive attendee participation to work toward solutions.

The Virtual Town Hall series presents current business challenges in fresh produce and floral, with expert insight and interactive attendee participation to work toward solutions.

Exploring The Joy of Fresh® in Organics
WEDNESDAY, APRIL 14 NOON ET
The organic category has turned into a bright spot of opportunity for many growers, retailers and consumers. Industry experts will explain evolving consumer purchasing drivers to better understand the future of organics.
Register now
Exploring The Joy of Fresh® in Organics
WEDNESDAY,APRIL 14 NOON ET
The organic category has turned into a bright spot of opportunity for many growers, retailers and consumers. Industry experts will explain evolving consumer purchasing drivers to better understand the future of organics.
Register now
Exploring The Joy of Fresh® in Organics
WED. APRIL 14 NOON ET
The organic category has turned into a bright spot of opportunity for many growers, retailers and consumers. Industry experts will explain evolving consumer purchasing drivers to better understand the future of organics.

Register now

Town Hall Series

PMA members can log in to see the entire Virtual Town Hall Series.

Virtual Town Hall Archives

April 07
Technological Solutions to Food Waste

More and more, consumers are looking to support brands and organizations whose goals and values align with theirs. Among the values that consumers are looking for is an emphasis on sustainability, particularly food loss and food waste. In this...

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March 31
The Foodservice Resurgence: Rebuilding Consumer Trust and Confidence in a Post-Covid World

2020 was a year of disruption and challenges for the foodservice industry, but with the vaccine rollout underway, there seems to be a new dawn on the horizon for the foodservice industry. In this week’s virtual town hall, industry experts...

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March 24
Culture Updates from SXSW - Opportunities for Produce and Floral

South by Southwest (SXSW) is billed as a “destination for discovery,” and PMA members around the globe fanned out to attend the annual culture conference to bring those discoveries back to the produce and floral industries. Interpreting...

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Virtual Town Hall Culture updates from SXSW
March 17
The Transformational Potential of AI in Agriculture

Artificial Intelligence (AI) has improved dramatically in the past few years, pointing to a future where machines perceive the plant world with a precision and fidelity unachievable by humans. What happens when every single plant is monitored and...

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March 10
Expanding Your Thinking & Leadership to Grow Your Business

It is important to stay agile, innovative and open minded to grow your business in any year, but with the uncertainty of the past year it has never been more important to embody these characteristics for the success and survival of your business...

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Virtual Town Hall - Expanding Your Thinking & Leadership to Grow Your Business
March 03
From Planning to Action: Diversity and Inclusion Resources for Members

In September of 2020 PMA and Center for Growing Talent convened a task force to guide work and host conversation about why diversity and inclusion matter and what companies across various industries are doing to be more inclusive. PMA and CGT...

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Virtual Town Hall - From Planning to Action: Diversity and Inclusion
February 24
AgTech Investing: Where is the Smart Money Going?

Understanding where investors put their money in 2020 will help guide predictions for 2021. In this week’s Virtual Town Hall, Ingrid Fung, an Investment Director with Finistere Ventures, an early-stage AgTech investment fund in the AgTech...

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Virtual Town Hall - AgTech Investing: Where is Smart Money Going?
February 17
Changing Workforce, Innovative Workplace

With COVID-19 disrupting the workforce and younger generations entering the field with new needs and perspectives, the way we work, and our workforce needs are changing. In this week’s Virtual Town Hall, The Center for Growing Talent’s...

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Virtual Town Hall - Changing Workforce, Innovative Workplace
February 10
Root Cause Strategies

Diverse strategies, techniques and tools for conducting an organized and systematic Root Cause Analysis (RCA) have been used sporadically for decades across the fresh produce supply chain. Now, per the FDA Blueprint for the Future: New Era of...

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Virtual Town Hall - Putting root-cause strategies in the hands of the produce industry for everyday situations
February 03
Summer Down Under

In this week’s Virtual Town Hall Anouk Sijmonsma, Vice President, Global Membership Engagement, Produce Marketing Association was joined by Fhumulani Ratshitanga, CEO, Fruit South Africa and Juan Colombo, CEO, Subsole to look at how the...

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Virtual Town Hall - Summer Down Under
January 27
The Biden Administration’s Climate and Environmental Priorities

In the days following the inauguration of the Biden Administration, many of the initiatives in support of priorities established after the election are coming to light. In this week’s Virtual Town Hall, PMA’s Legislative and Regulatory...

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Virtual Town Hall - Sustainability: The New Administration's Climate & Environmental Goals
January 13
Inclusive Leadership, Competitive Advantage

Attracting and retaining talent with diverse perspectives and ideas is critical to an organization’s success. However, diversity doesn’t work to it’s full potential without inclusion. In PMA’s January 13 Virtual Town Hall...

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Virtual Town Hall - Inclusive Leadership, Competitive Advantage
January 06
New Year, Old Food Safety Problems

As the fresh produce industry moves into a new year, there is excitement about new opportunities that the new year will bring, but there is also a constant concern that many of the food safety problems of the past will continue to cause concern...

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Virtual Town Hall - New Year, Same Old Food Safety Problems
December 16
New Year, New Outlook
The lives of many have been profoundly affected by the outcomes of 2020. The leaders of the fresh produce and floral industries proved the resilience of our community through their adaptability and preparedness for whatever was thrown their way. In... Read More
Virtual Town Hall - New Year, New Outlook
December 09
Precision Nutrition: Opportunities in Marketing and Science

Personalized or precision nutrition is a customized approach to diet management, providing tailored nutrition advice to consumers to enhance their health. Though it’s been around for decades, advanced technology helps make it more precise...

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Virtual Town Hall - Precision Nutrition: Opportunities in Marketing and Science
December 02
Meet the Next Generation of Talent

The future of fresh fruit, vegetable and floral businesses relies on attracting the right people. In this Virtual Town Hall Center for Growing Talent's, Director, Programs, Megan Nash was joined by Courtney Boyer, supply chain manager, Duncan...

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Virtual Town Hall - Meet the Next Generation of Talent
November 25
Global Retailers & Suppliers - Responding to Consumer Concerns about Sustainability and Packaging: a PMA Virtual Town Hall. Presented in Spanish.

Retailers are responding to consumer concerns about sustainability, plastics, and packaging by asking their suppliers to join them in developing solutions. In this Spanish language program, panelists explored how the industry is responding in order...

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Virtual Town Hall - Global Retailers & Suppliers - Responding to Consumer Concerns about Sustainability and Packaging
November 18
Cracking the Code of Seasonality in Leafy Green Outbreaks

PMA Vice President, Produce Safety, Dr. Trevor Suslow convened food safety experts:

  • Michelle Jay-Russell, Research Microbiologist & Manager, Western Center for Food Safety, University of California - Davis,
  • Jim Brenan, President...
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Virtual Town Hall - Cracking the Code of Seasonality in Leafy Green Outbreaks
November 11
Joy of Fresh - Retail Trends Heading Into the Holidays

In this week's Virtual Town Hall, PMA's Vice President, Membership Engagement Joe Watson sat down with industry experts to discuss what's likely to change and how our members can successfully adapt and profit in the face of a different holiday...

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Virtual Town Hall - Joy of Fresh Retail Trends Heading into the Holidays
November 04
Now What? The 2020 U.S. Election and Its Effects on the Fresh Produce and Floral Industries

On the day following the U.S. 2020 elections, this PMA Virtual Town Hall brought together industry and policy experts to discuss what the outcomes of the U.S. Presidential, House and Senate elections could mean on the direction of policy over the...

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Virtual Town Hall - Now What? The Impact of the 2020 Elections on the Fresh Produce and Floral Industries
October 28
Predictive Analysis

In this week’s Virtual Town Hall insights and analytics experts discussed the importance of understanding the consumer through predictive analytics. The discussion emphasized how research can determine consumer preferences, concerns and...

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Virtual Town Hall - Predictive Analytics
October 07
Global Trade and Fresh Produce: Poised at the Intersection of Policy and Politics

2020 has been a challenge for the industry on many fronts, with disruptions to global trade in nearly every market. In this week’s virtual town hall PMA’s Director, Regulatory, Richard Owen was joined by Cassandra Kuball, Vice...

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Virtual Town Hall - Global Trade and Fresh Produce: Poised at the intersection of Policy and Politics
September 30
The Future of Global Produce Consumption

In PMA's September 30 Virtual Town Hall PMA CMO Lauren M. Scott was joined by industry experts Marc Oshima, Co-Founder and CMO Aero Farms, Elizabeth Nardi, CEO, Organically Grown Company, Sharon Foo, Consultant and Wyard Stomp, Group Vice President...

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Virtual Town Hall - The Future of Global Produce Consumption
September 23
Resource Scarcity for Food Production

From farming to harvesting, delivering, and consuming fresh produce, you can't grow a healthier world without universal access to clean water and safe, healthy soil. In this PMA Virtual Town Hall, Jo Handelson, Director of Wisconsin Institute for...

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Virtual Town Hall - Resource Scarcity for Food Production
September 16
The Cost of Compliance in the Age of COVID

Almost 6 months into the pandemic, we are looking at the costs of compliance. Even though COVID-19 is not a foodborne illness, most in the fresh produce industry invested additional resources into promoting worker safety, recall insurance, Covid...

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Virtual Town Hall - The Cost of Compliance in the age of COVID
September 09
Last Mile Problem: Inventive Solutions

It has become increasingly apparent throughout the fresh produce industry that the last step of the supply chain is the most crucial, as well as the most problematic. PMA Vice President, Technology, Vonnie Estes, discussed that last mile for fresh...

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Virtual Town Hall - Last Mile Problem: Inventive Solutions
September 02
The Future of Labor and The Ethical Charter

In the Sept. 2 Virtual Town Hall, PMA’s Vice President of Supply Chain and Sustainability, Ed Treacy sat down with industry experts to discuss the future of labor and PMA and United Fresh’s Ethical Charter on responsible labor...

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Virtual Town Hall - The Future of Labor & The Ethical Charter
August 26
Diversity and Inclusion: Women in Leadership

During the August 26 Virtual Town Hall PMA's CEO Cathy Burns had the opportunity to sit down with three female leaders in the fresh produce industry to discuss their introduction to and journey through the industry. Among the courage, patience and...

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Virtual Town Hall - Diversity and Inclusion
August 19
Crop Production in the Face of a Changing Climate

Climate change is growing at a faster rate than ever before, and the fresh produce industry is building resiliency and diversification into it's systems in order to adapt. In the August 19 Virtual Town Hall, PMA Chief Science Officer, Max Teplitski...

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Virtual Town Hall - Crop Production in the Face of a Changing Climate
August 12
Promoting a Healthier World

Providing access and education to healthy foods like fresh fruits and vegetables in a way that is respectful and dignified is how PMA's partner Brighter Bites works to end the cycle of disordered eating patterns and shift how communities think...

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August 05
Exploring New COVID-Driven Technology

As the future becomes more unpredictable, it is increasingly apparent that our industry must rely on data to drive business decisions to better plan and forecast their operations. In PMA’s August 5 Virtual Town Hall, tech startup leaders Boaz...

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July 29
Building a Profitable Digital Business

Meeting the consumer where they are was a consistent and common theme in the July 29 Virtual Town Hall on building a digital business. Balancing the different needs of different generations will be a challenge for businesses as they move into the...

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July 08
Crisis-Proofing Your Business

Members of the fresh produce and floral industries came together to discuss themes around preparing your business for the future and for crisis. Mission Produce, Inc. President/CEO Stephen Barnard, FreshEdge, CEO Steve Grinstead, Fresh Express...

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July 01
Preparing the Fresh Produce and Floral Industry for the Next Wave of COVID-19

Members of the fresh produce and floral supply chain connected in a virtual town hall on July 1 to discuss the global impact of COVID-19, and how our industry can prepare for the next wave.

PMA Chief Science Officer, Max Teplitski, Ph.D., led a...

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June 24
Sustainable Packaging Options in the Era of Covid

On June 24 Members of the fresh produce and floral industries came together to discuss themes around sustainable packaging options and how the COVID-19 pandemic has affected that charge. PMA’s Vice President Supply Chain and Sustainability Ed...

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June 17
A Conversation With PMA Members: The Global Impact of COVID-19

Members of the fresh produce and floral supply chain connected in a virtual town hall on June 17 to discuss the global impact of COVID-19 and what the future of the industry looks like around the globe. PMA Vice President, Global Business...

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June 10
Food Waste Challenges throughout the Supply Chain
Food Waste is a challenge that acutely affects the fresh produce and f loral industry across the supply chain. In this week’s virtual town hall PMA Vice President of Supply Chain and Sustainability, Ed Treacy held a panel discussion with... Read More
June 03
Tech Innovation in the Supply Chain

In this tech-focused virtual town hall, panelists from Allen Lund Company, Inc., Wish Farms, Red Sun Farms and Robinson Fresh discussed challenges and opportunities that currently exist in the fresh produce and floral industries, the technology...

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May 27
COVID-19 Update on Agricultural Support Programs

Members of the fresh produce and floral supply chain connected in a virtual town hall on May 27 for an update on support programs for the produce, floral and greater agricultural industries. USDA Agricultural Marketing Service Administrator, Bruce...

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May 20
The Pulse of the Industry through Covid-19

With all 50 states in the U.S. planning to prepare to open in some capacity, and nations across the world slowly reopening, PMA CEO checked back in with a panel of industry leaders to take the pulse of the industry and learn about the outlook for...

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May 13
The Drivers Behind Consumer Demand

In PMA’s May 13 Consumer Demand themed Virtual Town Hall audience members experienced a conversation on consumer trends data with panelists Zandi Brehmer, director of client innovation, Euromonitor International, Dr. Rosabeth Moss Kanter...

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May 06
Preparing to Reopen Economies

As the fresh produce industry looks to shift to recovery mode, PMA’s May 6 Virtual Town Hall focused on preparing to reopen economies. Understanding the health conditions of the community, recognizing that recovery is a long-term effort and...

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April 29
Talent Management in the Face of Covid-19

In PMA’s workforce and talent management themed Virtual Town Hall, a panel of industry leaders came together with Center for Growing Talent’s Executive Director, Doug Bohr, to discuss how different sectors of the global supply chain are...

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April 22
E-Commerce Updates on Covid-19

In PMA’s e-commerce themed Virtual Town Hall, CEO Cathy Burns convened leaders from throughout the e-commerce sector of the industry to discuss consumer trends, purchasing patterns and how they have adapted to the changes that have come as...

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April 15
Foodservice and Retail Updates on Covid-19

In PMA’s foodservice and retail themed Virtual Town Hall, industry experts from throughout the foodservice and retail sector came together to share the challenges and opportunities they have faced as part of these uniquely impacted sections...

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April 08
Industry Leaders Discuss Covid-19

PMA CEO Cathy Burns brought together some of the fresh produce industry’s top leaders, including: Chairman and CEO of Taylor Fresh Foods, Inc., Bruce Taylor; Chief Commercial Officer of Nature’s Produce BV, Adrielle Dankier; Chief...

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April 01
USDA and FDA Updates on Covid-19

PMA Chief Science Officer Dr. Max Teplitski convened speakers from the USDA and FDA, including: USDA Undersecretary for Marketing and Regulatory Programs, Greg Ibach, Administrator of the USDA Agricultural Marketing Service, Bruce Summers...

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March 25
How Covid-19 Affects Fresh Produce

In PMA’s first ever Virtual Town Hall, Chief Science Officer Dr. Max Teplitski interviewed expert food virologists from the University of Emory with over two decades of experience studying food pathogens to provide an update on current...

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