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PMA Fresh Connections: China

Can you say action packed? More than 225 attendees gathered March 21st at the Grand Hyatt Shenzhen to acquire connections and the latest market insights. This one-day event connected Chinese retailers with international suppliers, and provided all attendees a rich, multi-dimensional look into today's trends and tomorrow's direction.

The education sessions were eye-opening, with an array of broad perspectives and specific details from industry leaders.

  • In The Future of Retail and E-tail in China, Moderator Patrick Vizzone from ANZ Internationa, and speakers, Eric Li from Shanghai Yiguo and Mike LI from JD.com, took a glimpse into China's future and defined how global suppliers can best support China's ecommerce and brick and mortar retail channels.
  • Moderated by Lisa Cork from Fresh Produce Marketing, Ltd., industry leaders Qidong Zhu from Pagoda, Jade Shan from Mr. Avocado and Mike Preacher from Domex Superfresh Growers spoke about how global suppliers could create premium offerings for a selective, high-demand market in Get a Premium in China With Your Brand and New Varieties.
  • In Exploring the Power of Blockchain Technology, Ed Treacy from Supply Chain Efficiencies and PMA, Dan Sun from HarvestMark shed light on how companies are utilizing blockchain in their day-to-day practices and its potential for the future.
  • Moderated by Darren Keating, CEO, PMA ANZ, expert speakers Jae Chun from Driscoll's, Mau Wah Liu from Joy Wing Mau Group and Lu Xiaofang from China Fruit Marketing Association provided insight for domestic and international producers looking to get their products to Chinese consumers in The Impact of China's Increased Domestic Production.
  • In Thinking Like a Global CEO, Moderator, Cathy Burns, CEO, Produce Marketing Association engaged leaders from The Giumarra Companies, Mission Produce Ltd., Sun World Innovations and Nature's Pride to investigate how multinational companies can stay relevant today and excel tomorrow.

Thank you to our speakers, sponsors and attendees for making PMA Fresh Connections: China such a huge success!

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Promote your product and service to industry leaders. A limited number of sponsorship opportunities are available at our Fresh Connection events. Contact PMA's Business Development team or call +1 (302) 738-7100 to learn more.
How Fresh Produce Suppliers Can Brand to Reach Chinese Consumers in the World of E-Commerce

How Fresh Produce Suppliers Can Brand to Reach Chinese Consumers in the World of E-Commerce

In China, mobile e-commerce currently accounts for 51 percent of all online sales and will grow even faster. The global average is 35 percent. Private online consumption is projected to surge by 20 percent annually over the next five years, compared with 6 percent annual growth in offline retail sales.

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Contacts

Mabel Zhuang

Mabel Zhuang

PMA China Market Development Representative

+86 2165 2167 51

Email Mabel

Richard Owen

Richard Owen

VP Membership

+1 (302) 607-2132

Email Richard

Sarahi Dominguez

Sarahi Dominguez

Event & Program Manager

+1 (302) 781-5853

Email Sarahi