Learning, Networking, Building Business
More than 200 participants gathered at the Westin Bund Center in Shanghai, China, on March 15-17 for this year's Fresh Connections: China.
Global growers and exporters seeking to bring their products into China gathered with local representatives across the fresh produce supply chain, for networking and conversation.
The event began with a series of Business Roundtables on March 15: These rapid-fire-, one-on-one conversations sparked new business relationships between grower/shippers and Chinese importers and retailers.
PMA China Market Development Representative Mabel Zhuang kicked off the full-day educational agenda on March 16 with an overview of the Chinese marketplace, with an emphasis on fresh produce. Mabel highlighted key trends, industry protocols and marketing channels.
Other educational sessions included:
- CEO's from online retailers Tmall Fresh and Frutacloud presented strategies for attendees interested in tapping into China's booming e-commerce market for fresh produce.
- Peter Zhue of Shenzhen Pagoda Orchard Industry Development Co and Yin Huang of City Super Shanghai showed how grower/shippers could adapt their packaging and product mix to compete in China's small retail formats.
- Elliott Grant of Google X discussed a new Cross-industry collaboration designed to improve the way food is tracked, transported and sold.
Fresh Connections: China continued on March 17 with a tour of the Exfresh logistics center, a traditional produce market and several top retail stores.
PMA Fresh Connections: China would like to thank the sponsors, attendees and speakers for their participation. Stay tuned for information on the 2018 event.