Fresh Connections: Southern Africa Conference & Trade Show

The Produce Marketing Association (PMA) hosted its seventh annual Fresh Connections: Southern Africa Conference and Trade Show on 16 – 17 August 2017 at the Cape Town International Convention Centre (CTICC). The conference sparked the interest of over 400 decision makers in the international and South African agri-business supply chain.

This event included an expanded trade show focused on insight for business growth, top conference speakers from leading global companies and a range of informative workshops.

  • Managing Director of Trade Intelligence, Maryla Masojada, discussed the State of the Fresh Produce Industry in Southern Africa.
  • PMA'S CEO Cathy Burns who spoke on the State of the Global Fresh Produce Industry with a specific focus on Trends Around the World.
  • A-Bar-C Services's Director, Andy Connell and Vice President of Produce for the Sysco Corporation, Rich Dachman, covered Global Perspective on Logistics and Supply Chain.
  • Daryl Ilbury, Researcher and Senior Writer at Mindofafox, spoke on Geo-Politics and Trade: What It Could Mean For You.
  • Facilitator and Trainer, Deon Binneman, spoke on Building your Brand as an Employer to Attract the Best Talent. 
  • In closing, Zyda Rylands - CEO of Woolworths, gave the audience insight into the Woolworths model of quality and excellence with her keynote presentation: “Through the Eyes of the Retailer”
  • We thank attendees, speakers and sponsors for making Fresh Connections: Southern Africa 2017 a great success! Keep an eye on the PMA website for updates on the 2018 event.

    2017 Fresh Connections Southern Africa

    Become an Exhibitor

    Participating in the Expo places your products or service in front of 500+ industry leaders and decision makers across the produce supply chain. This is the only expo that provides this level of access to audiences that can help build your business today. Contact Petrie Vogel Expo and Registration Coordinator at +012-3460687 to learn more.

    Become an event sponsor

    Promote your product and services to industry leaders. A limited number of sponsorship opportunities are available. Contact Lindie Stroebel, PMA General Manager, Southern Africa, to learn more.

    Thank You

    Thank you South Africa Country Council for your year-round leadership.

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    Richard Owen

    Richard Owen

    VP Global Business Development

    +1 (302) 607-2132

    Email Richard

    Lindie Stroebel

    Lindie Stroebel

    PMA General Manager, Southern Africa

    +27 (79) 4971594

    Email Lindie

    Eboni Wall

    Eboni Wall

    VP Events & Education

    +1 (302) 607-2114

    Email Eboni