Fresh Connections: Southern Africa Conference & Trade Show


On 19-20 August 2020, we will be returning to Pretoria for the 10th annual Fresh Connections: Southern Africa event. We are working diligently to finalize the details of the event you will not want to miss!

Highlights from the 2019 PMA Fresh Connections: Southern Africa

In 2019, the Produce Marketing Association (PMA) hosted over 500 delegates representing the entire fresh produce supply chain in Cape Town at the 9th Fresh Connections: Southern Africa Conference and Trade Show.

Over 20 expert speakers from 4 continents shared their knowledge about the latest market trends and developments in the fresh produce industry.

The following topics were explored through keynote presentations and panel discussions:

  • Industry insights
  • On the Quest for a Sustainable Tomorrow
  • Disruption, Now What?
  • Africa: The Land of Milk and Honey, and... Entrepreneurs
  • Existing, New and Potential Markets
  • Vision for the Future of Fresh in Southern Africa

In addition to conference sessions, the trade show floor provided delegates opportunity to connect with industry peers, professionals and leaders.

Center for Growing Talent
At the Center for Growing Talent's (CGT's) Women's Fresh Perspectives Breakfast, Caroline Ravenhall (former director at the Virgin Group of Companies) inspired women, and men, with a motivational message. Lisa Currey, Managing Director of Hamilton Advertising, shared her career path with students and industry professionals aged 35 and younger at the CGT Young Professionals' Breakfast.

Our Thanks

We thank all our attendees, speakers, exhibitors and sponsors for making Fresh Connections: Southern Africa 2019 possible. Stay tuned for information on the 2020 event.


Event and programme manager:
Sarahi Dominguez, sdominguez@pma.com, +1 (302) 781-5853 

2019 Fresh Connections Southern Africa