August 5-6 2024 | Cape Town, South Africa

The Southern Africa Conference

A vibrant and engaging event where you will catch up with old friends, make new connections, exchange ideas, and uncover new opportunities.

Why Attend?

Make connections with your fresh produce and floral colleagues and gain first-hand insights into global trends and business opportunities in our industry.

Who Attends?

Connect with commercial growers, exporters, retailers, wholesalers, market agents, and many more throughout the supply chain, at one of the largest conferences in the produce industry.

Get Involved

Gain valuable exposure for your company by taking up one of the conference sponsorship offerings. For more information, contact
Jane Strijdom.

Registration Costs

Member Non-Member
Before or on 5 July R5,000 Before or on 5 July : R5,900
6 July and After: R5,900 6 July and After: R6,600
Women's Fresh Perspectives Breakfast = R650


Registration must be completed in advance on your own electronic device before coming to the badge pick-up desk at the Century City Conference Centre.

Event Location

Century City Conference Centre

No. 4 Energy Lane,
Bridgeways Precinct Century City, 7441
Cape Town, South Africa

Photos from The Southern Africa Conference 2023

 Table settings in a banquet room. Tables include colorful flowers and white chairs and tablecloths.

Exhibition hall booths before the 'doors are open'.

A gentleman with a large smile sitting at table in a banquet room.

Five Southern Africa Conference attendees pose inside the IFPA Seed logo photobooth.

A newly set dinner table within a banquet room. The tables include multiple glasses and colorful fruits and vegetable platters.

A man speaks at a podium at a conference.

IFPA CEO Cathy Burns on stage at the Southern Africa Conference.

A man on stage speaking at a conference.

A wide shot of the attendees for the Women's Fresh Perspectives event at the Southern Africa conference.

Attendees for the Women's Fresh Perspectives event at the Southern Africa conference.

Empty exhibit hall before the doors open at the Southern Africa Conference.

General Event Inquiries

Shelly Su

Shelly Su

Event Manager


Sponsorship Inquiries

Jane Strijdom headshot

Jane Strijdom

SA Marketing & Membership Manager

+ 27 72 619 6611