The American Plate: Unpacking US Produce Consumer Trends
"The American Plate," offers invaluable insights and reports to help your business effectively strategize. Dig into the evolving eating habits and grocery shopping behaviors of US consumers and gain a deeper understanding of the various factors influencing their produce purchases, including sustainability and economic well-being.

Consumer Trends
US Consumer Eating Habits & Produce Trends
Explore US consumer insights on healthy eating, fruit & vegetable perceptions and the impact of GLP-1 drugs. Discover opportunities for produce marketers.

Consumer Trends
Behind the Plate: US Produce Consumption Realities
Explore the realities of US produce consumption. Learn about serving size confusion, snack-for-meal trends, and opportunities for marketers revealed in a new study.

Consumer Trends
From Shelf to Cart: Americans & the Grocery Store
Explore insights into consumer grocery shopping habits, the impact of in-store merchandising, and how to elevate produce visibility for increased sales.

Consumer Trends
At the Checkout: Americans & Purchasing Behavior
Discover why Americans buy produce: Price, packaging, and brand influence choices. Learn actionable strategies to boost sales and consumer engagement in the fresh fruit and vegetable industry.

Consumer Trends
Americans & Sustainable Produce: Key Findings & Full Report
Explore how sustainability shapes produce purchases in the U.S. Learn top insights on packaging and local trends, then download our comprehensive consumer report.

Consumer Trends
The American Psyche: Consumer Concerns & Produce Purchasing (Report)
Explore how financial stress, mental well-being, and external factors impact produce purchasing decisions. Download our full report to uncover key consumer insights and opportunities.

Consumer Trends
US Produce Industry: Consumer Survey & Full Report Download
Access the comprehensive report on public perceptions of the produce industry. Explore consumer expectations, reputation, and strategies for delivering on what Americans value most.
Fresh Insights Blooming Soon
From produce to petals! IFPA Global Insights is growing its consumer trend content with five new articles dedicated to the booming U.S. Floral industry. Get ready for fresh insights!
Discover the latest consumer trends in the fresh produce and floral industries.
Freshproduce.com provides invaluable insights into purchasing habits, generational shifts, and market dynamics. Empower your business with the data and analysis you need to stay ahead.

Consumer Trends
US Consumer Trends 2025 & Global Produce Opportunities | Webinar Replay
Watch the webinar replay on US consumer behavior shifts for 2025, global fresh produce market opportunities, and strategies for product innovation. Presented by IFPA.

Consumer Trends
US Produce Industry: Consumer Survey & Full Report Download
Access the comprehensive report on public perceptions of the produce industry. Explore consumer expectations, reputation, and strategies for delivering on what Americans value most.

Consumer Trends
The American Psyche: Consumer Concerns & Produce Purchasing (Report)
Explore how financial stress, mental well-being, and external factors impact produce purchasing decisions. Download our full report to uncover key consumer insights and opportunities.

Australia/New Zealand
Fresh Matters Winter 2025 | IFPA ANZ Produce Insights
Explore IFPA ANZ’s Fresh Matters Winter 2025 report—insights on produce trends, consumer behaviour, and healthy eating in Australia and New Zealand.

Consumer Trends
Americans & Sustainable Produce: Key Findings & Full Report
Explore how sustainability shapes produce purchases in the U.S. Learn top insights on packaging and local trends, then download our comprehensive consumer report.

Consumer Trends
At the Checkout: Americans & Purchasing Behavior
Discover why Americans buy produce: Price, packaging, and brand influence choices. Learn actionable strategies to boost sales and consumer engagement in the fresh fruit and vegetable industry.

Consumer Trends
From Shelf to Cart: Americans & the Grocery Store
Explore insights into consumer grocery shopping habits, the impact of in-store merchandising, and how to elevate produce visibility for increased sales.

May 13, 2025 | Webinar
Trump's First 100 Days: Industry Impact Webinar
Analyze Trump's first 100 days & its impact on your industry. Join our expert panel May 13th for insights on policy shifts & what's next.

Consumer Trends
Behind the Plate: US Produce Consumption Realities
Explore the realities of US produce consumption. Learn about serving size confusion, snack-for-meal trends, and opportunities for marketers revealed in a new study.
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