CONSUMER TRENDS

How Consumer Trends in Grocery Shopping Are Changing Retail

For decades, U.S. shoppers were loyal to a single store that would fulfill all of their food and beverage needs. Today, they’re far more likely to embrace a variety of retail locations and formats to ensure they get exactly what they want, when they want it. What does this mean for retailers looking to stay one step ahead of consumer trends?

US Demand Increasing for Tropical Fruits - Mexico A Key Supplier

As the U.S. becomes more diverse, so too are consumer preferences for fresh produce. According to Pew Research, by 2055, the U.S. will not have a single racial or ethnic majority. Diverse groups are in pursuit for unique and native foods, especially tropical fruits. Supermarkets and foodservices’ inclusion of these fruits in their aisles and menus provide positive expectations for farmers down through the supply chain and, of course, the consumers’ enjoyment of new fruits.

Top 20 Fruits and Vegetables Sold in the U.S.

Nearly 8 in 10 consumers responding to The Packer's 2018 Fresh Trends survey said they purchased fresh fruits in the past 12 months, and 74% said they bought fresh vegetables last year. Age (those older than 40) and income are key drivers of produce sales.

As Consumers Opt for Healthier Lifestyles, Fresh Food is King

According to a 2017 Reuters/Ipsos survey, about 72 percent of Americans cook from home at least four nights a week. Meanwhile, 40 percent of Americans now work from home all or part of the week, so they’re going out to lunch less. And many consumers are trying to eat healthier, fresher, and consume less processed foods. When you consider these factors, it should come as no surprise that fresh foods are now driving total store sales and produce is a major contributor to that growth.

U.S. Hispanic Purchase Behaviors: Current Food/Beverage Trends

The Hispanic population currently makes-up 17% of the US population and is projected to grow by 85% by 2060. Their spending power is projected to reach nearly $1.7 trillion by 2019. With growing spending power and influence, Hispanic consumers in the U.S. are on every marketer’s radar. This overview from MSL Group provides insights about how the produce department can better serve the needs of Hispanic American consumers.