Consumer Trends

A woman in her living room gently holds a peach colored flower in her hand and smells the flower with her eyes closed.
19% of 18-20 years old state
they add more plants and flowers to their homes to help reduce stress

A view from above as a female shopper pushes a grocery cart surrounded by displays of fruits and vegetables.
43% of consumers
in the US
over the age of 35
eat fruits and vegetables
to enhance their
health and well-being.

A father and daughter prepare a meal together in their kitchen.
Almost 50%
of consumers associate positive feelings towards cooking at home.

Consumer Trends

Top 20 Fruits and Vegetables Sold in the U.S.

See an overview of the most popular fruits and vegetables purchased in the United States, based on the percentage of households that purchased them.

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Woman standing in front of a row of produce in a grocery store holding an empty shopping basket.

Consumer Trends

Removing Fruit & Vegetable Consumption Barriers Through Policy & Societal Change

Limited access to fruits and vegetables affects 5% of the U.S. population, highlighting IFPA's need to address consumption barriers and advocate policy changes.

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Various fruits and vegetables spill out of a pill bottle.

Consumer Trends

Prescription for fresh produce: Food is Medicine 2024

Professor Jason Wu provides an overview of the Food is Medicine programs to integrate healthier foods into the healthcare system in Australia & abroad.

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Fruits in a market in Adelaide, South Australia

Australia/New Zealand

Navigating the Australian Consumer

New consumer data suggests summer holiday spending will be subdued, presenting opportunities for fresh food suppliers looking to build loyalty to their brands.

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Consumer Trends

Top 20 Fruits and Vegetables Sold in the U.S.

See an overview of the most popular fruits and vegetables purchased in the United States, based on the percentage of households that purchased them.

Learn More

Consumer Trends

Removing Fruit & Vegetable Consumption Barriers Through Policy & Societal Change

Limited access to fruits and vegetables affects 5% of the U.S. population, highlighting IFPA's need to address consumption barriers and advocate policy changes.

Learn More