Produce Executive Program

Leadership program for managers and high performers across the supply chain
of the fruit, vegetable, flower, nut and nursery industries in Australia and New Zealand.

5 day program
19 May – 24 May 2024
Waurn Ponds Deakin University Geelong Campus

The International Fresh Produce Association (IFPA) Produce Executive Program is a fully residential business school style executive program with a unique blend of skill development, industry learning and networking led by world class teachers alongside senior industry leaders. The format contains a mix of interactive lectures, syndicate groups, case studies, group assignment workshops and industry discussion sessions.

 Who Should Attend

Middle to senior managers across the supply chain and from all segments of the fruit, vegetable, flower, nut and nursery industries in Australia and New Zealand. The program is limited to a maximum of 42 participants.

Program Fee

End of year discount: Get the 2023 early bird price if you register by the 31st of December 2023: $7,635+GST for IFPA members, $8,635+GST for non members. Includes accommodation and all meals.

From 1/1/24: $8,610+GST for IFPA Members | $9,610+GST for non-members

Hort Innovation Scholarships: We are grateful for the support of Hort Innovation who are offering 6 scholarships to the 2024 program for vegetable levy paying businesses. The scholarships cover the full registration fee. Please contact Bianca Cairns, R&D Manager at HIA ( to receive and complete a simple one-page application. Applications will close on Friday 15th of March.

Key Benefits

  • Gain clarity of today’s key market movements and emerging issues.
  • Build a robust skill set for evolving markets.
  • Expand your network with industry-leading peers throughout the supply chain.
  • Redefine real-world problems with innovative solutions.
  • Enhance your leadership skills and build high performing teams.
  • Investigate best practice for building more rewarding relationships.
  • Learn techniques to improve personal resilience and well-being.


Learn More