How Global Shifts in Culture Will Impact Growth and Consumption of Produce

In our commitment to helping members grow their business, Produce Marketing Association aimed to understand WHAT ARE THE GLOBAL SHIFTS IN CULTURE THAT WILL IMPACT THE GROWTH AND CONSUMPTION OF PRODUCE? Developed in collaboration with the world-renowned cultural agency sparks & honey, leveraging their in-house experts, select members of their Advisory Board, and QTM system, this research explores the global shifts shaping culinary culture, new semantics in food marketing, and emerging technology, which will all influence the growth and consumption of produce.

PMA 2020 Environmental Scan

The PMA Environmental scan is a report about the global fresh produce and floral industries, developed with information gathered from throughout the industry by PMA. The report looks at underlying forces driving change to help the produce and floral industries understand the impact of the changes and develop strategies to adapt. Readers can find data, analysis and insights about global trends regarding consumers, science and technology and talent management that will help members lead their companies and their employees to better serve customers and grow their businesses.

Top 5 Takeaways of the State of the Fresh Produce and Floral Industry

As our industry works together to grow a healthier world, it’s critical to stay on top of current trends and issues, both inside and outside of the industry. PMA CEO Cathy Burns shared these insights at the State of the Industry address at Fresh Summit. Produce and floral must target physical and emotional needs of consumers to grow consumption.

International Year of Fruits and Vegetables

This effort aims to spark a decade of action in directing policy attention to and sharing good practices on the nutritional and health benefits of fruit and vegetable production and consumption. PMA applauds and supports this effort by the United Nations to raise awareness around the important role of fruits and vegetables in human nutrition.

PMA thinkTank: How Do We Grow From Here?

Strategic partnerships, transparency, technology, innovation, transformational change and talent are key for the fresh produce and floral industries to create real systemic change. Industry leaders talk about having a "total supply chain mindset" as we're influencing policies, working to move products or reinventing ways to feed the world.

Exploring the "Last Mile" of Fresh Fruits and Vegetables

In the on-demand fresh produce industry today, the last step of the supply chain is the most crucial and the most problematic. Distributing produce and prepared food directly to consumer was gaining traction prior to the pandemic, and we have seen more mainstream acceptance of it. CEOs and founders of FarmBox Direct, Speedbird Aero and Manna Drone Delivery share their thoughts.

2021 Supermarket Floral State of the Industry

In this annual report PMA provides research on consumer and industry trends affecting the fresh flower and plant industry. The report provides information to help the floral industry develop strategies to adapt and grow their businesses as well as analysis from PMA’s floral expert, Becky Roberts about global trends regarding consumers, the industry and the changing work environment.