Retail
Retail US Market Watch
Produce Monthly Report
“The March results are a encouraging sign for a much better 2024 for fresh produce
sales at retail. Of course we have to consider the earlier holiday and the subsequent
shift of dollars from April into March. However, the earlier weeks show that fresh
produce is top of mind for the American consumer during holiday and non-holiday
periods alike.”
Joe Watson, VP, Retail, Foodservice & Wholesale for IFPA
What's New
Reminder: the New Circana MULO+
REMINDER: MULO+ UPGRADE As of last month’s report, our monthly updates reflect the Circana MULO+ universe that includes additional e-Commerce, grocery, club, DTC delivery and other channels that were previously neither reporting data nor projected in the old MULO universe. This reflects an average expansion of 15% across total CPG. All time period history and geographies have been updated to MULO+.
Do you also manage your floral department?
Check out our dynamic supermarket flower sales data and monthly analysis.
State of Produce
| March 2024 | Price/Lb. | $ Sales | $ vs. YA | Lbs. vs. YA |
| Fresh Fruits | $1.83 | +3.3% | $4.4 | +5.4% | +2.1 |
| Fresh Vegetables | $1.98| -0.9% | $4.3B | +4.9% | +5.8% |
Top Growth Commodities (NEW $)
Absolute $ gain vs. YA
| Berries | +$10.6M |
| Onions | +$16.0M |
| Grapes | +$9.6M |
| Avocados | +$12.6M |
| Mandarins | +$13.3M |
| Tomatoes | +$6.4M |
| Lettuce | +$8.1M |
| Peppers | +$8.4M |
| Cucumbers | +$11.9M |
| Carrots | +$8.2M |
Archived Reports
February 2024
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