Consumer Trends

Ecommerce Insights Report

Online Shopper Sentiment

Our consumer sentiment research aims to help IFPA members understand consumers’ attitudes, motivations and behaviors when purchasing produce through the e-commerce channel in the U.S., U.K., Germany, China and Brazil. This is directional information that can help guide IFPA and its members keep fresh produce in the consideration set of online shoppers as this channel continues to grow in popularity worldwide.

The data was collected April 15-20, 2021.

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