A Healthy Lifestyle with Fruits and Vegetables
IFPA proprietary research discovered a healthy lifestyle is the critical driver for the consumption fruits and vegetables – worldwide. This unique research uncovered that while consumers may think they are following dietary guidelines, they are underestimating the appropriate number of daily servings.
| Important to Healthy Lifestyle |
Confident Consuming Enough |
Regularly Following Guidelines |
Consumer Perceived Recommended Servings |
|
| U.S. | 83% | 58% | 51% | 3 |
| U.K. | 78% | 57% | 64% | 4 |
| Germany | 76% | 61% | 67% | 3 |
| China | 93% | 98% | 65% | 4 |
| Brazil | 94% | 78% | 77% | 3 |
To assist consumers on their healthy lifestyle journey which includes 5 daily servings of fruits and vegetables, the industry should consider providing consumers with messaging on the appropriate number of daily servings, nutritional information, healthy lifestyle tips, and exciting recipes.
Results from IFPA research performed by IPSOS to better understand the mindset of consumers. Research performed March 2022.
Questions?
