Grow Floral Sales in 2023

Floral marketers depend on consumer insights for business decisions around products, execution, and marketing. Today’s consumers are weary, and the floral industry is uniquely positioned to brighten their lives with the joy of fresh, using insights and suggestions from marketing and consumer experts.

To help members keep up with wide-ranging marketing trends, IFPA compiled relevant tips in fall 2022 that offer tips for 2023 floral marketing. Tapping these experts, IFPA helps members better understand consumer attitudes and purchasing behaviors, especially during these changing societal and economic times. It is part of the full IFPA floral portfolio of resources.