Floral
IFPA’s Floral Industry Update Report
A review of the industry as well as opportunities for 2024
Climate Change
Unpredictable weather extremes jeopardize crop quantity and quality stability.
OPPORTUNITY
Unpredictable weather extremes jeopardize crop quantity and quality stability.
Sustainable Packaging
New laws pose risk of shipments being detained at port if exporters are unaware.
OPPORTUNITY
Demonstrate meaningful and measurable progress towards sustainability targets.
Polarization
Social responsibility, political affiliation, and sustainability initiatives motivate consumers to purchase or recoil.
OPPORTUNITY
Getting the message right when discussing political, social, or sustainability issues, is important and may ultimately strengthen customer loyalty.
Transportation
The environmental impact of transporting cut flowers at refrigerated temperatures grows concern for consumers.
OPPORTUNITY
Consider biofuels and more sustainable air cargo solutions to provide growth potential while minimizing negative environmental impact.
Access to Labor
Declining fertility rates and decreasing international migration is slowing the U.S. population growth.
OPPORTUNITY
Find creative ways to combat labor issues.
“Despite challenges, the floral industry is poised for a decade of growth, with strategic shifts and innovations leading the way.” – Deb Zoellick