Floral

Circana Supermarket Floral Sales Data

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Floral Sales Continue to Accelerate at the Start of 2024

Strong Valentine’s Day results helps boost floral unit sales to a 6.8% gain over year ago levels in the past year, with gains for all areas ranging from arrangements and bouquets to roes and custom bunch. 

STATE OF FLORAL

Floral
Department
Dollar
Sales
Dollar %
Change vs.
Year Ago
Unit
Sales
Unit %
Change vs.
Year Ago
4 weeks ending
2/25/2024
$1.2B +9.8% 93M +6.8%
52 weeks ending
2/25/2024
$9.1B +5.7% 895M +0.6

Source: Circana, Integrated Fresh, MULO, 4 weeks ending 2/25/2024

Sales by Type

The February floral performance was strong across the board. Whereas the past few months reflected spotty performances, sales increased by a minimum of 5.5% for holiday bouquets all the way to +16.7% for bouquets. Roses were the biggest seller, at $391 million.

The same universal strength is seen in unit sales, with a minimum year-over-year growth of 5.1% for potted plants through +12.6% for bouquets, that reached 14.5 million units.

TOP PERFORMING COMMODITIES

4 w.e. 2/25/2024 Price per unit % Change vs. year ago
Floral Department $13.24 +2.8%
Rose $16.34 +1.4%
Arrangement $35.42 -0.2%
Bouquet $15.17 +3.6%
Potted Plant $11.36 +2.7%
Consumer bunch $6.87 0.0%
Bulb $8.90 +3.2%
Outdoor plant $8.23 +2.1%
Holiday $7.30 -0.8%

 

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Archived Reports

February 2024


January 2024

November 2023

October 2023

September 2023
Floral report cover September 2023

August 2023
Floral report cover August 2023

July 2023
Floral report cover July 2023

June 2023
Floral report cover June 2023

May 2023
Floral report cover May 2023

April 2023
Floral report cover April 2023

March 2023
Floral report cover March 2023

February 2023
Floral report cover February 2023

January 2023
Floral report cover January 2023

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