Circana Supermarket Floral Sales Data

The Results for the weeks ending May 19th 2024.
Celebrated the second Sunday in May, Mother’s Day fell on May 12th this year. The impact of the holiday in this quad week was impressive. Whereas the four weeks ending April 21st generated about $872 million in sales, the four weeks ending May 19th generated $1.8 billion. This underscores the vast sales opportunity of a well-executed Mother’s Day floral set.

Dollar sales increased by nearly 2% in the quad-week period but this was boosted by mild inflation. Unit sales, at 158 million bunches, were down a little more than 3%.

Annual floral department sales in Circana’s MULO+ channels totaled $9.3 billion. These outlets sold 903 million units in the past year. The annual unit performance remains in the plus, at +1.6%.

STATE OF FLORAL

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 5/19/2024

Annual floral department sales in Circana’s multi-outlet channels totaled $9.1 billion. These outlets sold 895 million units in the past year. The stellar performance of the past few months have pulled the 52-week view into the plus, with units up 1.8%.

Sales by Type

Outdoor plants remain the number one seller.

Mother’s Day boosted the sales of roses, bouquets and arrangements that all had substantial increases in both dollars and units. Bouquets, in particular, fared well, with an 11.4% increase in dollar sales and a 6.4% increase in unit sales.

Outdoor plants remained the biggest seller in the quad-week period, at $403 million. However, after a good start in the last report, sales dropped by double digits in both dollars and units in this report.

TOP PERFORMING COMMODITIES

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