Floral Buyer Reveal Summary

“While most retailers are not actively looking for a new vendor, they are open to new vendors who can meet their high standards.”

How can you be a new floral supermarket vendor?

This July 2021 report reveals the thoughts and concerns of retailers about the growth of the floral category in U.S. supermarkets, the strategies they are employing to continue the growth in sales, their take on current challenges, and what they believe vendors should bring to the table. It is a must read for anyone in the U.S. floral supermarket industry who is looking to grow their business.

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