IFPA (formerly PMA) has partnered with IRI to bring floral point of sale data to our floral buyer and seller members to use as they plan for upcoming holidays and future years. Each report includes point of sale data for a different holiday or selling season that can be used to predict consumption patterns and to make purchasing decisions to increase profits in years to come.
We encourage you to contact Deborah Zoellick, IFPA's Director of Floral, at Dzoellick@freshproduce.com with any questions.
