Floral
Circana Supermarket Floral Sales Data
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Floral Sales Continue to Accelerate at the Start of 2024
Strong Valentine’s Day results helps boost floral unit sales to a 6.8% gain over year ago levels in the past year, with gains for all areas ranging from arrangements and bouquets to roes and custom bunch.
STATE OF FLORAL
| Floral Department |
Dollar Sales |
Dollar % Change vs. Year Ago |
Unit Sales |
Unit % Change vs. Year Ago |
| 4 weeks ending 2/25/2024 |
$1.2B | +9.8% | 93M | +6.8% |
| 52 weeks ending 2/25/2024 |
$9.1B | +5.7% | 895M | +0.6 |
Source: Circana, Integrated Fresh, MULO, 4 weeks ending 2/25/2024
Sales by Type
The February floral performance was strong across the board. Whereas the past few months reflected spotty performances, sales increased by a minimum of 5.5% for holiday bouquets all the way to +16.7% for bouquets. Roses were the biggest seller, at $391 million.
The same universal strength is seen in unit sales, with a minimum year-over-year growth of 5.1% for potted plants through +12.6% for bouquets, that reached 14.5 million units.
TOP PERFORMING COMMODITIES
| 4 w.e. 2/25/2024 | Price per unit | % Change vs. year ago |
| Floral Department | $13.24 | +2.8% |
| Rose | $16.34 | +1.4% |
| Arrangement | $35.42 | -0.2% |
| Bouquet | $15.17 | +3.6% |
| Potted Plant | $11.36 | +2.7% |
| Consumer bunch | $6.87 | 0.0% |
| Bulb | $8.90 | +3.2% |
| Outdoor plant | $8.23 | +2.1% |
| Holiday | $7.30 | -0.8% |
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February 2024
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