Produce in Foodservice: Operator and Consumer Perspectives

July 21, 2020

Against the backdrop of the changing foodservice landscape, this study examines consumers’ needs, perceptions and preferences as they transition into the ‘next normal’ - which challenges the notion of ‘what is foodservice’.
As we continue to bring strategic value to members, IFPA (formerly PMA) commissioned research with leading food research firm Datassential to uncover the future of produce in foodservice post COVID-19, identifying critical motivations and attributes regarding produce use and consumption from both the operator and consumer perspective.

The consumer research is complemented with operator research that surveyed purchasing decision makers across foodservice verticals, revealing their perceptions and needs. The findings illuminate commonalities and disconnects between consumers and operators, and the opportunities they present to help elevate the role of fruits and vegetables in foodservice.

Additionally, produce suppliers and distributors can gain insight into how they can most effectively meet operators’ needs to strengthen demand for fresh produce in the foodservice channel.

IFPA members can log in for the executive summary and the full report.

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