Rise of Gen Z in Foodservice

As Gen Z comes into their own—and grows into the most frequent users of foodservice across all channels—understanding where they are today paints an important picture of what will drive them tomorrow.

Gen Z makes up
27% of the U.S. population
(Pew Research)

Pew Research defines Gen Z as anyone born between 1997 and 2012. They account for about one-quarter of the population and are on the cusp of financial independence. According to Technomic, chains that enjoy above-average frequent patronage from Gen Zers tend to be limited-service chains, however, that will evolve as the generation moves further along in their careers.

4 Gen Z values that are affecting foodservice


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