Webinar

Marketing Myth Busting Series

Deliver valuable market research without breaking the bank

Marketing Myth Busting Series with Matthew Crouch Part 1

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Webinar 1 of IFPA ANZ's Marketing Myth Busting Series with Matthew Crouch, Cofounder of Soto Group.

This session will focus on how to deliver valuable market research without breaking the bank. Join Brand & Digital Expert Matthew Crouch as he breaks down the different approaches to research available and how to use them cost effectively.

Key areas covered in the webinar:

  • The core forms of market research and their value
  • Research budgeting in context
  • Desktop research in a modern age
  • Redefining qualitative research
  • Affordable quantitative research methods

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