Serving campaigns at home & abroad

Marketing Myth Busting Series with Matthew Crouch Part 3

The final webinar of IFPA ANZ's Marketing Myth Busting Series with Matthew Crouch, Cofounder of Soto Group.

This session will shine a light on how your marketing can be built to serve campaigns at home and abroad. Join Brand & Digital Expert Matthew Crouch as he presents current marketing trends and tactics being deployed in the FMCG space across A&NZ, SE Asia and China. Learn the art of cherry-picking and road mapping your campaign toolbox.

  • Campaign Toolbox Overview
  • Current Domestic Marketing Trends (A&NZ)
  • Rising O/S Marketing Trends
  • Building Versatile Content
  • The Art of Campaign Cherry Picking

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