Opportunity exists to boost market share for fresh fruits and vegetables in snacks

Snacks are chosen for benefits like nutrition or energy. Significant growth can occur by creating emotional drivers for choosing fruits and vegetables.

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10 is the average age kids start cooking with their parents in the US.

Snacks are already chosen for functional benefits, such as nutrition or energy, which is great for fruits and vegetables.


Significant growth can occur if consumers also create an emotional connection to fruits and veggies.


Adults are replacing meals with snacks on a regular basis.

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