Retail Conference

Transformative Changes at Retail

What They Mean for Produce by Circana

Shoppers Remain Hyper Aware of Food Spending as Grocery Retail Inflation Continues

95% of April shoppers are concerned about food cost inflation , 2 % higher than February results and 1% higher than March results


40% of shoppers more conscious of using up fresh foods before they go bad



76% of shoppers have noticed “shrinkflation” and say it has impacted their shopping behavior. 25% decided not to buy a product due to size/price value equation



46% of shoppers reported focusing on specific pre-planned items when grocery shopping. Stock up sized trips down across departments Produce and Deli seeing +2pts share increase from quick trips


Full report only available to IFPA members.
Please sign in to access the report


Sign In

Related Resources