A recent 2019 survey of Easter floral sales indicates a healthy floral industry. The industry experienced a sales increase of 7% on average in all categories for Valentine's Day and Easter.
Flower Trends Forecast 2019 provides awareness of shifts in consumer preferences that are likely happening within your customers. Flower Trends Forecast 2019 is published by International Floral Distributors (IFD) in partnership with the Produce Marketing Association (PMA) to keep the flower industry informed of the latest consumer trends for flowers and floral décor. Michael J. Skaff, AIFD, PFCI, AAF studied consumer preferences to forecast upcoming flower, color, décor and wedding flower design trends. Understanding shifts in consumer preferences provides insight in how to best shift product offerings to better please your customers.
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