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Discover Floral Opportunities and Challenges

Discover Floral
Opportunities and Challenges

Drive demand for floral:
Consumer attitudes, industry insights


Key take aways

Drive demand for floral:
Consumer attitudes, industry insights


Key take aways

Drive demand for floral:
Consumer attitudes, industry insights


Key take aways
Floral Holiday
Point of Sale Data
PMA has partnered with IRI to bring floral point of sale data to our floral buyer and seller members to use as they plan for upcoming holidays and future years.  PMA has partnered with IRI to bring floral point of sale data to our floral buyer and seller members to use as they plan for upcoming holidays and future years.  PMA has partnered with IRI to bring floral point of sale data to our floral buyer and seller members to use as they plan for upcoming holidays and future years. 
Floral design: Top takeaways from color trends webinar
“2021 Color, Design, Décor Trends featuring Pantone,” a PMA-hosted, members-only webinar March 10, featured the annual look at Pantone color trends and palettes and how they apply to the floral industry. “2021 Color, Design, Décor Trends featuring Pantone,” a PMA-hosted, members-only webinar March 10, featured the annual look at Pantone color trends and palettes and how they apply to the floral industry. “2021 Color, Design, Décor Trends featuring Pantone,” a PMA-hosted, members-only webinar March 10, featured the annual look at Pantone color trends and palettes and how they apply to the floral industry.
Floral Buyer Reveal Summary
View report
Floral Buyer Reveal Summary
View report
Floral Buyer Reveal Summary
View report
Greater Floral Demand Requires Supply Chain Planning, Logistics Changes
Greater Floral Demand Requires Supply Chain Planning, Logistics Changes
Greater Floral Demand Requires Supply Chain Planning, Logistics Changes
2021 Produce and Floral Environmental Scan
2021 Produce and Floral Environmental Scan
The 8 Top Things You Need to Know about Self-Purchases of Flowers and Potted Plants
Recent PMA research found that nearly 40% of retail floral purchases are self-purchases for home décor, emotional purposes, or impulsive spending. Recent PMA research found that nearly 40% of retail floral purchases are self-purchases for home décor, emotional purposes, or impulsive spending.

Supermarket Floral Sales for Thanksgiving 2020
Top 8 Things Floral

2021 Floral Design Trends

PMA brings you the top floral design trends for 2021 for flower arrangements and bouquets.

2021 Floral Design Trends

PMA brings you the top floral design trends for 2021 for flower arrangements and bouquets.

2021 Floral Design Trends

PMA brings you the top floral design trends for 2021 for flower arrangements and bouquets.

Membership

Membership

Membership

Focus on Floral

Focus on Floral

Focus on Floral

Floral Council

Floral Council

Floral Council

Looking for something specific? Contact our floral expert.

Becky Roberts 

Becky Roberts
Director of Floral & New Initiatives
+1 (302) 607-2148
Email Becky