mass market floral retail

Research - Trends in Supermarket Floral

PMA and FMI joined efforts to bring you floral benchmarking information to help grow your business. This research provides a comprehensive snapshot of the US mass market floral retail business. It is reflective of today’s industry and relevant to the entire mass market floral supply chain, from grower to retailers.

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Achieve Operational Excellence Through Floral

Achieve Operational Excellence Through Floral Industry Best Practices

In any business, the goal is to achieve operational excellence. However, achieving operational excellence through best practices is a challenge for many organizations. Because the floral industry spans continents, it’s especially important for employees at each stage of the business – growing, transportation, sales, purchasing and marketing – to learn from those who have demonstrated operational excellence and serve as an example of industry best practices.

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Marijuana's Effect on the Floral Industry

For 2016, analysts estimate the California marijuana industry as $30 billion in annual consumer spending. The state will begin issuing licenses in 2018. California will triple the size of the legal cannabis market in the U.S. Commercial flower growers who have extensive greenhouse facilities in California are closely watching the cannabis landscape as a profitable and viable crop.

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Increase floral sales by capitalizing on impulse buying

Increase Floral Sales by Capitalizing on Impulse Buying

The floral industry is outgrowing the standard neighborhood flower shop. Wholesalers and retailers need to track how and when their flowers are selling. Floral buyers should be monitoring six major areas of sales.

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Green Opportunities with an Orange Touch in Colombia

Market Research: Green Opportunities with an Orange Touch in Colombia

Various factors influence the position of Colombian exports of horticultural products including the exchange rate of the Peso against the dollar and economic progress within the country. This comprehensive report is a market study on Colombia written by Ideavelop and Verbos Business Development to identify opportunities and challenges in the floral and vegetable sectors.

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Floral Expert

Becky Roberts

Becky Roberts

Director of Floral

+1 (302) 607-2148

Email Becky

PMA's Floral Council 

PMA's Floral Council works  with staff to build year round value to address the floral industry's unique challenges and issues. 

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