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Changing your Floral Sales Strategy

Changing Your Floral Sales Strategy

Looking to grow your mass-market floral sales? Maybe the time has come to try something new and change course to rejuvenate the floral department's strategy. Small changes can increase customer interest, department traffic and sales. Learn crucial components to target, engage and keep customers.

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Corporate Social Responsibility in the EU

Consumer Trends Driving Floral Sales in the EU

The total consumption of houseplants and flowers in Europe increased in 2015 by 0.5 percent to €32.4 billion, according to Floral Daily. European consumption of houseplants and flowers in 2014 grew around 4 percent. Although the growth was not as strong in 2015, the trend clearly continued, especially in the Netherlands and the UK. The proportion of the disposable income that the consumer spends on houseplants and flowers rose again in 2015 for the Netherlands and the UK.

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2017 Color Trends in Floral

2017 Color Trends in Floral

According to Floral Management’s January 2017 edition, The International Floral Distributor’s (IFD) Trend Forecaster Michael Skaff, is noting a shift in color preferences for consumers. Consumers are moving from bright pure tones to more muted shades. He credits the shift to...

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Consolidation Dominates Floral Sourcing

Consolidation Dominates Floral Sourcing

Since the entry of large supermarket chains into the floral industry, the business has consolidated significantly in regard to where floral products originate, how they’re transported and who buys them. Prior to the emergence of mass-market floral retail, most floral shops sourced their products from local and regional nurseries and greenhouses. However, severe spikes in fuel costs coupled with a drop in fuel supply in the 1970s made it too expensive for many growers to artificially heat their facilities and continue operating.

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Top 20% of Floral Consumers - INFOGRAPHIC

Nielsen Report – Growing Floral Sales at Retail

This report from Nielsen shows that top fresh retailers align with top floral retailers. It is a look at floral dynamics and how to boost sales at retail. The objective of top floral retailers is to get more households to buy floral and increase overall floral purchases throughout the year. They can do this by carrying a wider variety and number of floral items every day in store to create a destination.

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Floral Expert

Becky Roberts

Becky Roberts

Director of Floral

+1 (302) 607-2148

Email Becky

PMA's Floral Council 

PMA's Floral Council works  with staff to build year round value to address the floral industry's unique challenges and issues. 

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