PMA Australia-New Zealand is here to turn the global produce and floral supply chains into an interconnected community of people and ideas that stimulates demand and cultivates a healthier world. 

Upcoming Events

Oct 18

Fresh Summit Conference & Expo

Expo: October 19-20
Orange County Convention Center
Orlando, Florida USA

Oct 18

Items of Interest

PMA ANZ Events
PMA ANZ Topics

Platinum Members

Hort Innovation
Chep - A Brambles Company
Fresh Produce Group
T&G A BayWa Company
Woolworths - the fresh food people
Perfection logo - Explore the world of taste
Aldi logo
coles - logo
Costa Fresh Is Our Passion
Become a PMA Member
Beyond Health: Promoting Produce Consumption with an Understanding of the Experiences People Want from Food

Research: Promoting Produce Consumption – People Want Experiences

This research asks how marketers can change messaging to fit how people feel when they eat on different occasions. Findings reveal six broad experiential association categories, grounded in emotional and sensory experiences, that are drivers of preference.

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Marketing Exchange Webinar

The Science Behind Fresh Marketing

In this recent Marketing Exchange webinar, PMA A-NZ invited Svetlana Bogomolova, Associate Professor at the Ehrenberg-Bass Institute to explore the science behind fresh marketing.                  

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