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Marketer of the Year Award

The Marketer of the Year Award (MOYA) is proudly brought to you by PMA Australia-New Zealand and Produce Plus Magazine. Celebrating outstanding achievement, MOYA is Australasia’s premier marketing award for the fresh fruit, vegetable and floral industries.

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New Pears Project, FRANK

APAL has developed an unconventional strategy for the new pear brand FRANK, focused on breaking category norms and creating a distinctive position not just within pears but distinctive for all fruit. We're joined with APAL Head of Group Brands and Regional GM Asia & Americas, Craig Chester.

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