PMA Australia-New Zealand is here to turn the global produce and floral supply chains into an interconnected community of people and ideas that stimulates demand and cultivates a healthier world. 

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Beyond Health: Promoting Produce Consumption with an Understanding of the Experiences People Want from Food

Research: Promoting Produce Consumption – People Want Experiences

This research asks how marketers can change messaging to fit how people feel when they eat on different occasions. Findings reveal six broad experiential association categories, grounded in emotional and sensory experiences, that are drivers of preference.

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Marketing Exchange Webinar

Marketing Exchange Webinar - The Science Behind Fresh Marketing

In this recent Marketing Exchange webinar, PMA A-NZ invited Svetlana Bogomolova, Associate Professor at the Ehrenberg-Bass Institute to explore the science behind fresh marketing.

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