The PMA Brazil Country Council is a group of produce industry leaders who work with PMA year-round to advance the work of the association to benefit the entire fresh produce supply chain. These dedicated volunteers partner with PMA to create networking opportunities and address industry challenges and opportunities to help strengthen the produce industry across Brazil.
Drivers and Barriers for Produce Consumption in Brazil
This research examines Brazilian consumers’ unique values and relationship with fresh produce by identifying drivers and barriers for consumption of fruits and vegetables during six eating occasions.
More >Can Farm Robots avert a growing labor shortage?
Produce and floral growers are quickly identifying labor as one of the biggest challenges facing the industry today. Small and large farms are encountering the twin threat of a dwindling labor pool and rising farm costs. A dire need for a solution is apparent. Automation and robotics stand to provide more productive, efficient and cost-effective farms than ever before. PMA is dedicated in providing you the latest technological advancements and its effect on the produce and floral industry.
More >Keeping Up With The Pace of ‘Smart’ Farming in Fresh Produce
When did farming change? We now have autonomous control systems to patrol our fields, automated pickers and packers, and drones and satellites investigating our soil. Even smartphones are now used to control our equipment. But the evolution of farming using these sensing technologies, software apps, hardware systems, and communications systems could not move the industry forward without our ability to translate data.
More >Special Report: PMA’s 2017 Glimpse into the Future
PMA’s “Glimpse into the Future” report identifies issues and trends that are likely to affect the global fresh produce and floral industries in the next three to five years. It was developed from information gathered by the PMA Research team, in conjunction with members and volunteer leaders worldwide, as well as global subject matter experts.
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